Custom multi-touch attribution models based off your data
Attribution for both digital and “non-UTM” channels (e.g., TV, radio, direct mail)
Single source of truth for KPIs, including LTV
Entire customer browsing paths, cross-device
How Rockerbox works
No two companies are alike. With different prospects, customers, funnels and sales cycles, it would be impossible to have one model designed to work for everyone. Instead, our models are customized based on your specifics.
Our base modelling is structured around logistic regression. We look at all of your marketing interactions (independent variable) to determine what leads to a conversion (dependent variable).
Get more out of Rockerbox with Segment
When you use Segment, there’s no need to write custom code or to learn the ins and outs of Rockerbox. Segment page views and the contextual information about each page are shared directly with Rockerbox once it has been turned on as a Segment Destination. Your existing Segment website events and event properties are translated into corresponding Rockerbox events with no additional development work.