Mixpanel helps teams get answers to product questions by providing fast, flexible, and easy-to-use product analytics.
Mixpanel also enables creating behavioural cohorts visually from any analyses you perform, which you can then route to Segment to engage your users in meaningful ways.
Target users based on their in-app behavior — for example, sending a notification to iPhone users from a specific region who have added an item to their cart but have not checked out.
Collect user entry and exit from cohorts as traits that you can route to your data warehouse to enrich other data
How Mixpanel works
Mixpanel is the most powerful product analytics tool. We help anyone answer questions about user behavior in seconds, without analytics expertise. This enables product development teams to act faster to improve experiences, engage users and drive growth. With user behavior knowledge in the hands of every person, it's easy to make smarter decisions on a daily basis, find opportunities for innovation, and accelerate company growth.
Get more out of Mixpanel with Segment
Mixpanel has a bi-directional integration with Segment. Mixpanel as a source for Segment allows customers to sync cohorts one-time and dynamically from Mixpanel as user traits in Segment. This gives Growth and Marketing teams many new possibilities to engage users with precision based on behavioural segmentation, i.e. retention. Mixpanel cohorts also allow finding the most opportune moment to engage users, i.e. by following them across a funnel and identifying who drops off and when.