MoEngage (Source)
MoEngage is an insights-led Customer Engagement platform for consumer brands, that empowers marketers and product owners with AI-driven insights to create omnichannel experiences that consumers love.
Automates push notifications triggered by custom actions like items added to cart, flight booked, or product viewed.
Automates email campaigns to support onboarding, customer activation, cross-selling, or to bring back uninstalled users.
Uses “in-app NATIV” to design and deliver personalized native messages to customers.
Integrates with Google Analytics and Flurry to track user behavior based on defined constraints like installed users who haven’t logged in.
How MoEngage works
MoEngage tracks your mobile user engagement and offers analytics based on the data you provide. In order to get data into MoEngage, you will need code in your application that will run each time any action that you want to track occurs. MoEngage has created SDKs that work with various mobile platforms, and you will need to choose and adapt an SDK that works with your application’s framework. Installing and tracking new code for MoEngage requires some development effort. Installing tracking with MoEngage is similar to installing tracking with Segment for the first time since you are tracking the same kind of information with both products. You’ll need to map out your events and user traits to be collected, decide what code you need to collect that data and install the corresponding data collection code into your products.
Get more out of MoEngage with Segment
Using MoEngage Source allows you to export the campaign interaction events generated after your users engage with the MoEngage campaigns to Segment. Segment will automatically collect marketing and analytics events and then forward them to your destinations, or load them into your data warehouse.
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Integrate MoEngage (Source) with Segment
Segment makes it easy to set up MoEngage (Source).