Mobile marketing automation
Unifies cross-platform user behavior to report on user events and attributes such as products added to cart, geographic location, device type, or campaigns engaged with
Automates push notifications, in-app messages, and A/B tests based on event triggers or user segments
Supports message personalization so brands can use Segment data to insert relevant user information
Enables custom retargeting campaigns based on previous campaigns and engagement
Integrates with other marketing platforms such as Salesforce, Oracle, SendGrid, and Boomtrain for cross-channel marketing coordination
How Swrve Works
Swrve is a powerful tool for analytics and mobile messaging, but to get the most of it you’ll need to send it a lot of customer data. First, the SDK needs to be configured and installed into your iOS and Android apps. Configuration is a bit more involved than some tools since there are various features that impact the overall user experience such as A/B testing, in-app messaging, and push notifications. Swrve needs to know who your users are, what they’re doing in your app, and what messages they interact with in order to effectively and accurately trigger and personalize messages. Your Android and iOS developers will need to get familiar with the Swrve SDKs and methods for tracking customer data. They will also need to map each event and user property that your marketing team will want to use for segmentation and personalization. With a direct line to your customers’ phones, it’s critical to get the implementation right.
Get More out of Swrve with Segment
When you turn on Swrve in Segment and bundle it into your Segment SDK, all your screen views, user traits, and event data gets mapped and forwarded to Swrve in the format that it expects. Segment handles all of the conversions for you. Swrve analytics are available out of the box with no additional configuration, and just a quick set up if you want to use their push notifications or in-app messaging. However, you’ll still save on development time since your team won’t need to learn or work with the Swrve SDKs or APIs directly.