Ad management platform
Allows marketers to create targeted ad campaigns on Twitter based around web visits, followers, awareness, or engagement
Supports Promoted Tweets, Promoted Accounts, or Promoted Trends to new customers based on targeted constraints like language, age, interests, geography, gender, device, or users similar to current audiences
Automates new follower acquisition by targeting Promoted Accounts to audiences similar to current followers
How Twitter Ads works
Get more out of Twitter Ads with Segment
Segment can load the Twitter Ads script code to record page views as soon as you enable the integration. If you already have Segment events collecting data, you can map Twitter Ads conversion IDs to those event names in your settings to start tracking those events in Twitter Ads. For Ecommerce shops, all the product browsing and checkout events are sent through to Twitter Ads without the need for you to provide mappings or custom code.