VWO

Web and mobile optimization

Creates varied web campaigns so teams can optimize copy, images, or page elements by developing A/B tests, multivariate tests, and split URL tests
Tracks revenue, clicks, signups, and conversion goals so marketers can analyze performance
Monitors user interaction by providing heatmaps and click analytics, visualizing which elements work best, which links visitors click most, and which on-page elements are most effective
Integrates with third-party analytics, CMSs, shopping carts, and phone tracking systems so marketers can gather and analyze data in a single dashboard
Supports web personalization by triggering targeted campaigns to segmented customers based on location or browser

How VWO works

VWO is powered by a Javascript library that must be installed on your site before you can start running experiments. Experiments are designed and deployed within the VWO web app. The main reason for custom code is to export experiment data for analysis or for use in other tools like marketing automation. You’ll also need to write a custom event to record ecommerce transactions with order totals into VWO.

Track visitors’ click behavior and browsing habits to inform testing and increase conversion.

Bayesian-powered statistics engine for A/B testing reduces testing time.

Use the visual campaign builder to set up campaigns such as A/B testing and personalization.

Get more out of VWO with Segment

Because the VWO library needs to load synchronously, you’ll still need to add one line of code to your page directly. Once the library is loaded, Segment will send ecommerce orders with order total through to VWO in the format it expects. When a visitor views an experiment variation, an event is triggered: Experiment Viewed, with properties of the experiment and variation IDs. This way you can send the data resulting from the varied experiments people viewed downstream to all your other Segment integrations. You’ll use this downstream data to build reports in analytics tools, power marketing automation, or do advanced analysis in warehouses.