Join us for events where ideas turn into innovation

Join us as AWS and Segment explore how leading brands are leveraging this powerful combination to drive personalized experiences at scale.

Únase a nosotros para una introducción esencial al CDP de Segment y descubra el poder de la recopilación intencional de datos.

Join us for an essential introduction to the Segment CDP and unlock the power of intentional data collection.

Discover how to elevate your marketing and accelerate development outcomes with innovating AI features and use cases in the Segment CDP.

This workshop covers best practices in Segment integration patterns, from setting up data sources to enriching and activating customer profiles.

Join us for an insightful webinar on Google Analytics 4 (GA4), where we’ll explore the key differences from Universal Analytics, guide you through a basic GA4 implementation, and demonstrate advanced features. Our agenda covers setting up event-based data collection, mapping strategies, common missteps, and troubleshooting. Don't miss this opportunity to elevate your analytics strategy by mastering GA4.

Join us for a webinar on Identity Resolution, where we'll dive deep into understanding the critical process of linking all customer interactions into a unified profile. Our agenda will cover setting up Identity Resolution in Unify, validating and maintaining ID resolution rules, addressing corrupted profiles, and ensuring trust in the ID resolution process.

Discover how to tailor your data integration and customer engagement strategies using Segment's customization capabilities, including Functions, Custom Destinations, and Webhooks.

We'll dive deep into understanding the critical process of linking all customer interactions into a unified profile. Our agenda will cover setting up Identity Resolution in Unify, validating and maintaining ID resolution rules, addressing corrupted profiles, and ensuring trust in the ID resolution process.