Marketplaces

Growing your marketplace starts with the right data

Optimizing new customer acquisition costs, increasing loyalty, and managing supply, while paying service providers, can be tricky. That’s where Twilio Segment comes in.

For information about how Segment handles your personal data, please see our privacy policy.

Hero

Fast-growing marketplaces choose Segment

Increase engagement and drive repeat purchases

Integrate tools for push notifications, A/B testing, and email to help bring users back to your app at the right time.

Illustration: Increase Engagement.

Optimize the first-time user experience

Collect and analyze data from all customer touch points to identify areas where users get stuck. Brainstorm experiments to improve conversions and test your results.

Illustration: Invite a Friend.

Deliver personalized experiences across channels

Tailor your apps and websites with full context of every customer’s interaction with your brand: support, purchases, email engagement, surveys, and more.

Understand attribution across channels

Drive down the cost of your marketing by analyzing lifetime value of customers per channel. Layer in support to find hidden costs.

Get all of your data into one place

Use a single system to manage data and integrations across your apps that target service providers and those that cater to end buyers.

Twilio and Segment enable Vacasa to understand the entire customer journey to more effectively deliver personalized messages to guests and remove friction from their vacation experience.

G Scott

Director of Marketing Analytics

3x

more guest bookings with personalized campaigns

Getting started is easy

Start connecting your data with Segment.