Fast-growing marketplaces choose Segment
Increase engagement and drive repeat purchases
Integrate tools for push notifications, A/B testing, and email to help bring users back to your app at the right time.
Optimize the first-time user experience
Collect and analyze data from all customer touch points to identify areas where users get stuck. Brainstorm experiments to improve conversions and test your results.
Deliver personalized experiences across channels
Tailor your apps and websites with full context of every customer’s interaction with your brand: support, purchases, email engagement, surveys, and more.
Understand attribution across channels
Drive down the cost of your marketing by analyzing lifetime value of customers per channel. Layer in support to find hidden costs.
Get all of your data into one place
Use a single system to manage data and integrations across your apps that target service providers and those that cater to end buyers.
“Twilio and Segment enable Vacasa to understand the entire customer journey to more effectively deliver personalized messages to guests and remove friction from their vacation experience.”
G ScottDirector of Marketing Analytics
more guest bookings with personalized campaigns