When you pay service providers for a piece of your business, data becomes really important. You need to optimize new customer acquisition costs and increase loyalty, while tightly managing your supply. That’s where Segment comes in.
“Segment collects all of our event data from our customer and shopper apps, across all platforms. Combining this event data with our transactional data gives us a comprehensive view of our customer and shopper interactions.”
Director of Analytics
Integrate tools for push notifications, A/B testing, and email to help bring users back to your app at the right time.
Collect and analyze data from all customer touch points to identify areas where users get stuck. Brainstorm experiments to improve conversions and test your results.
Tailor your apps and websites with full context of every customer’s interaction with your brand: support, purchases, email engagement, surveys, and more.
Drive down the cost of your marketing by analyzing lifetime value of customers per channel. Layer in support to find hidden costs.
Use a single system to manage data and integrations across your apps that target service providers and those that cater to end buyers.
Instacart uses Redshift to drive growth. Segment helps them get their data all in one place.
Breather does better when Facebook and Google Ad data is together.
Four tips for building high performing mobile apps and optimizing user experience.