Growing your marketplace starts with the right data.

When you pay service providers for a piece of your business, data becomes really important. You need to optimize new customer acquisition costs and increase loyalty, while tightly managing your supply. That’s where Segment comes in.

Segment collects all of our event data from our customer and shopper apps, across all platforms. Combining this event data with our transactional data gives us a comprehensive view of our customer and shopper interactions.

Che Horder

Director of Analytics

Fast-growing marketplaces choose Segment

Increase engagement and drive repeat purchases.

Integrate tools for push notifications, A/B testing, and email to help bring users back to your app at the right time.

Optimize the first-time user experience.

Collect and analyze data from all customer touch points to identify areas where users get stuck. Brainstorm experiments to improve conversions and test your results.

Deliver personalized experiences across channels

Tailor your apps and websites with full context of every customer’s interaction with your brand: support, purchases, email engagement, surveys, and more.

Understand attribution across channels

Drive down the cost of your marketing by analyzing lifetime value of customers per channel. Layer in support to find hidden costs.

Get all of your data into one place

Use a single system to manage data and integrations across your apps that target service providers and those that cater to end buyers.

Use Segment to integrate top tools for marketplaces.


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