To better understand and tailor content to your audiences, you need an efficient way to get data from where it originates across all of your brands or digital properties to where it’s needed most. That’s where Segment comes in.
“Segment has enabled us to streamline the data capture process while maintaining flexibility to customize per brand as needed.”
Vice President, Business Intelligence
Enhance the visitor experience and drive conversions by analyzing user behavior and uncovering areas for content engagement optimization and personalization.
Increase advertising revenue and tailor engagement strategies using a complete history of every visitor’s interactions across all of your digital properties.
Unify customer behavior across brands and from wherever your visitors consume content, including web, mobile, OTT, email, and more.
Measure attribution, track conversions, and integrate multiple digital properties to derive more value from your viewer and subscriber data.
Collect real-time customer insights to power content recommendation engines that increase visitor time on site.
Scale and centralize data governance across multiple publications, brands, or properties to democratize data insights throughout the organization.
Learn how Segment helps media and entertainment companies.
Meredith uses Segment to power unified customer analytics across the enterprise.
Discover how to use Segment to unify customer data across your channels and properties.
Learn how Segment helps you define how a customer is engaging with your video and ad content.