One SDK powers all of the tools you need for customer analytics and mobile marketing.

One SDK powers all of the tools you need for customer analytics and mobile marketing.
Eliminate Redundant Code

Consolidate repetitive user tracking code with a single, simple API.

Shrink your app

Reduce the size of your app by moving destinations to the server-side.

Boost Performance

Save your customers battery with data queuing, batching, and compression.

hinge

strava

betterment

acorns

doordash

instacart

hotel tonight

draft kings

houseparty

deliveroo

quandoo

apartment list

Over 6,000 mobile apps trust Segment to power data collection across 500 million devices.

Your fully managed data pipeline.

Use Segment to capture every interaction users have with your app across iOS, Android, push, email, help desks, and more. We’ll get your data where you need it, so you can focus on analyzing behavior and building personalized campaigns.

fully managed data pipeline

Automatically measure user actions.

Our mobile libraries automatically collect essential events, so you can measure key mobile metrics without code and shrink your SDK with more server-to-server destinations.

Automatically measure user actions.

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Choose from hundreds of destinations.

Segment partners with the top tools in mobile, so you can try best-in-class platforms for mobile marketing automation, analytics, and more.

View Segment Destinations

Pipe data into your warehouse

Analyze your mobile user data in SQL without building and maintaining an ETL pipeline. We’ll schematize and load your data for you.

Pipe data into your warehouse.
Combine data across sources.

Combine data across sources.

Sync advertising and revenue data from Google AdWords, Facebook Ads, Stripe, and more into your data warehouse to accurately measure campaign performance.

Engineered for performance.

Our SDKs are built with your customers and data in mind. We take advantage of the latest technologies to save battery life, reduce bandwidth, and ensure data delivery.

Message Batching

Message Batching

We batch API calls, which reduces the number of times we have to wake the radio.

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Queuing

We queue events to disk, so you can record them even when a user is offline.

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Open Source

Our libraries are open source, so you can take a look yourself and see how they work.

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Gzip Compression

We use Gzip compression protocol to send less data over the wire and reduce bandwidth.

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Security

Your data is encrypted from end to end using HTTPS and SSL security protocols.

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Server-to-Server Destinations

Our lightweight SDK allows you to use hundreds of mobile SDKs without having to add each one natively to your app.

We use Segment as an easy one-stop solution for a mess of tracking and third-party SDKs. They have robust client-side libraries and empower our team with a comprehensive set of data.

Sam MacDonnell

CTO at Hotel Tonight

Getting started is easy. Be up and running in minutes.