Driving sales starts with the right data.

Personalization isn’t just a buzzword. It works. But to tailor your shopper experiences—including every message on every channel—you need your data in order. That’s where Segment comes in.

Segment is how we stay at the cutting edge of the e-commerce industry. Not only does our customer journey data end up in our analytics tools, but we’re able to use those insights in our email campaigns. When we launch a new product, we know based on reading habits which of our customers will be interested in the product and can reach out to them in a way that is customized and relevant.
Bryan Mahoney, Chief Technology Officer at Glossier

Retail industry leaders choose Segment:

Convert browsers into buyers.

Optimize the shopping experience and drive purchases by analyzing user behavior and finding areas for experimentation.

Deliver personalized experiences across all channels.

Tailor your reengagement marketing using the full history of every customer interaction with your brand.

Keep up with rapidly changing shopper behavior and preferences.

Complete your view of the customer journey by pulling together data across web, mobile web, mobile apps, email and support interactions.

Target customers, and increase loyalty and LTV.

Identify the characteristics of your highest value customers, then deliver loyalty-reinforcing promotions wherever they’re shopping.

Measure how digital efforts impact in-store sales.

Marry your digital data with your internal systems to tie together users and campaigns that start online and end in-store.

Unify customer data across your brands.

Understand customer activity across your digital properties. Measure attribution, coordinate products, and integrate acquired brands, all without exposing user data to third parties.

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Use Segment to integrate top tools for retailers.


Learn how Segment helps retailers.

Tradesy Customer Story

How Tradesy built a fine-grained view of their customers and reduced their time to insight

Read the story

Cross-Domain Analytics

Unify customer data across your sites and brands.

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E-commerce Spec

Our data standards help define the journey for retail customers.

Read the doc

Mobile Commerce

Learn how Segment can help you boost mobile sales.

View the PDF
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