Unified shopping experiences across online, mobile, in-store, and more...

From connecting every touchpoint to choosing the perfect product recommendations, Segment empowers retailers to deliver the most compelling customer experience.
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"Before Segment, I used to think that customer data platforms were vaporware."

Eric Wood Senior Director, Foundation Engineering Under Armour

Segment for retailers

Collect and build
customer journey analytics

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    Collect

    Complete your view of the customer journey by pulling together data across web, mobile web, apps, email, and support interactions.
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    Understand

    Identify the characteristics of your highest-value shoppers and create a targeted strategy.
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    Centralize

    Centralize and scale access to high-quality, secure data.
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What customers say:

"We played around and built a couple of prototypes for our own data pipeline, but we quickly realized that it would take three engineers six months to stabilize a platform, and even then it would not be as feature-rich as Segment." Geoff Apps Geoff Apps CTO at Tradesy
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Collect and build customer journey analytics

Personalize campaigns
and optimize ad spend

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    Analyze

    Optimize the shopping experience and drive purchases by analyzing user behavior and finding areas for experimentation.
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    Deliver

    Deliver loyalty-reinforcing promotions wherever new and existing customers are shopping.
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    Optimize

    Build audiences and create real-time campaigns to optimize ad spend.
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What customers say:

"As our business grows, it has become increasingly important to understand how online spend influences offline behavior, which Facebook and Segment have made possible." Micky Onvural Micky Onvural CEO at Bonobos
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Personalize campaigns
and optimize ad spend

Create a tailored product recommendation engine

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    Synthesize

    Tie your digital data with your internal systems to provide visibility around conversion rates.
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    Drive

    Use individualized data to drive the behaviors or product features that increase customer loyalty and engagement.
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    Build

    Build recommendation engines using machine learning powered by good data.
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What customers say:

"Now that we’ve seen just what’s possible with Segment and Google Cloud (and how easy it is) the ways in which we can use our recommendation system are only up to our imagination." Thomas Gariel Thomas Gariel Product Manager at Norrona
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Create a tailored product recommendation engine

Use Segment to integrate with best-in-class tools

Activate audiences in 300+ marketing
and analytics tools in real time.
Use Segment to integrate with best in-class tools