Driving sales starts with the right data.
Personalization isn’t just a buzzword. It works. But to tailor your shopper experiences—including every message on every channel—you need your data in order. That’s where Segment comes in.
Retail industry leaders choose Segment:
Convert browsers into buyers.
Deliver personalized experiences across all channels.
Keep up with rapidly changing shopper behavior and preferences.
Complete your view of the customer journey by pulling together data across web, mobile web, mobile apps, email and support interactions.
Target customers, and increase loyalty and LTV.
Identify the characteristics of your highest value customers, then deliver loyalty-reinforcing promotions wherever they’re shopping.
Measure how digital efforts impact in-store sales.
Marry your digital data with your internal systems to tie together users and campaigns that start online and end in-store.
Unify customer data across your brands.
Understand customer activity across your digital properties. Measure attribution, coordinate products, and integrate acquired brands, all without exposing user data to third parties.Learn More
Use Segment to integrate top tools for retailers.
Tradesy Customer Story
How Tradesy built a fine-grained view of their customers and reduced their time to insightRead the story
Unify customer data across your sites and brands.Read the post
Our data standards help define the journey for retail customers.Read the doc
Learn how Segment can help you boost mobile sales.View the PDF