Start connecting your data with Segment.
Unified shopping experiences across online, mobile, in-store, and more...
From connecting every touchpoint to choosing the perfect product recommendations, Segment empowers retailers to deliver the most compelling customer experience.
Eric Wood Senior Director, Foundation Engineering Under Armour
"Before Segment, I used to think that customer data platforms were vaporware."
Segment for retailers
Collect and build
customer journey analytics
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Collect
Complete your view of the customer journey by pulling together data across web, mobile web, apps, email, and support interactions. -
Understand
Identify the characteristics of your highest-value shoppers and create a targeted strategy. -
Centralize
Centralize and scale access to high-quality, secure data.
What customers say:
"We played around and built a couple of prototypes for our own data pipeline, but we quickly realized that it would take three engineers six months to stabilize a platform, and even then it would not be as feature-rich as Segment."Read the full story
Collect and build customer journey analytics
Personalize campaigns
and optimize ad spend
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Analyze
Optimize the shopping experience and drive purchases by analyzing user behavior and finding areas for experimentation. -
Deliver
Deliver loyalty-reinforcing promotions wherever new and existing customers are shopping. -
Optimize
Build audiences and create real-time campaigns to optimize ad spend.
What customers say:
"As our business grows, it has become increasingly important to understand how online spend influences offline behavior, which Facebook and Segment have made possible."Read the full story
Personalize campaigns
and optimize ad spend
and optimize ad spend
Create a tailored product recommendation engine
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Synthesize
Tie your digital data with your internal systems to provide visibility around conversion rates. -
Drive
Use individualized data to drive the behaviors or product features that increase customer loyalty and engagement. -
Build
Build recommendation engines using machine learning powered by good data.
What customers say:
"Now that we’ve seen just what’s possible with Segment and Google Cloud (and how easy it is) the ways in which we can use our recommendation system are only up to our imagination."Read the full story
Create a tailored product recommendation engine
Use Segment to integrate with best-in-class tools
Activate audiences in 300+ marketingand analytics tools in real time.
Micky Onvural CEO at Bonobos“As our business grows, it has become increasingly important to understand how online spend influences offline behavior, which Facebook and Segment have made possible.”
2x
increase in ROAS for both in-store & online revenue
Bryan Mahoney Chief Technology Officer“Segment helps ensure every single part of our organization puts customers first.”
80%
more visibility on online to offline conversions
Thomas Gariel Product Manager“Now that we’ve seen just what’s possible with Segment and Google Cloud (and how easy it is) the ways in which we can use our recommendation system are only up to our imagination.”
50%
increase in conversion rate
Geoff Apps CTO at Tradesy“We played around and built a couple of prototypes for our own data pipeline, but we quickly realized that it would take three engineers six months to stabilize a platform, and even then it would not be as feature-rich as Segment.”
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