Driving sales starts with the right data

Personalization isn’t just a buzzword. It works. But to tailor your shopper experiences—including every message on every channel—you need your data in order. That’s where Segment comes in.

Segment's customer data platform helps ensure every single part of our organization puts customers first.

Bryan Mahoney

Chief Technology Officer

Retail industry leaders choose Segment

Convert browsers into buyers

Optimize the shopping experience and drive purchases by analyzing user behavior and finding areas for experimentation.

Deliver personalized experiences across all channels

Tailor your reengagement marketing using the full history of every customer interaction with your brand.

Keep up with rapidly changing shopper behavior and preferences

Complete your view of the customer journey by pulling together data across web, mobile web, mobile apps, email and support interactions.

Target customers, and increase loyalty and LTV

Identify the characteristics of your highest value customers, then deliver loyalty-reinforcing promotions wherever they’re shopping.

Measure how digital efforts impact in-store sales

Marry your digital data with your internal systems to tie together users and campaigns that start online and end in-store.

Unify customer data across your brands

Understand customer activity across your digital properties. Measure attribution, coordinate products, and integrate acquired brands, all without exposing user data to third parties.

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Use Segment to integrate with top tools for media and entertainment


Learn how Segment helps retailers.

Tradesy customer story

Tradesy uses Segment to build a fine-grained view of their customers

Read the story

Mobile commerce

Learn how Segment can help you boost mobile sales.

View the PDF

E-commerce spec

Our data standards help define the journey for retail customers.

Read the doc

Getting started is easy

Be up and running in minutes.

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