Segment makes it easy to set up AdWords Remarketing Lists.
The Google Adwords audience destination syncs your Segment audiences into your Adwords account.
Send data to AdWords Remarketing Lists
The AdWords Remarketing Lists integration allows you to instantly send any customer data to AdWords Remarketing Lists.
The Segment-AdWords Remarketing Lists integration can receive data from the following sources:
Server-side libraries like Node, Go, PHP, Ruby
Our iOS and Android libraries
Each method describes a distinct type of information about a customer. The AdWords Remarketing Lists integration supports the following Segment API methods:
The track API call is how you record any actions your users perform, along with any properties that describe the action.
The identify API call ties a customer and their actions to a recognizable ID and traits like their email, name, etc.
The page/screen API call lets you record whenever a user views a pages in a browser, or a screen in a mobile app, along with any properties of that page/screen.
Still have questions? Here are a few useful resources for you to dig a little deeper.
Check out our documentation for detailed help on setting up AdWords Remarketing Lists.
Questions about this integration? Suggestions?