Segment makes it easy to set up AdWords Remarketing Lists.

The Google Adwords audience destination syncs your Segment audiences into your Adwords account.

AdWords Remarketing Lists

Send data to AdWords Remarketing Lists

The AdWords Remarketing Lists integration allows you to instantly send any customer data to AdWords Remarketing Lists.


The Segment-AdWords Remarketing Lists integration can receive data from the following sources:


Analytics.js javascript library


Server-side libraries like Node, Go, PHP, Ruby


Our iOS and Android libraries


Each method describes a distinct type of information about a customer.
The AdWords Remarketing Lists integration supports the following Segment API methods:


The track API call is how you record any actions your users perform, along with any properties that
 describe the action.


The identify API call ties a customer and their actions
 to a recognizable ID and traits like their email,
 name, etc.


The page/screen API call lets you record whenever a user views a pages in a browser, or a screen in a mobile app, along with any properties of that page/screen.

Further research

Still have questions? Here are a few useful resources for you to dig a little deeper.


Check out our documentation for detailed help on setting up AdWords Remarketing Lists.


Questions about this integration? Suggestions?

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