All Integrations

Product analytics and messaging

Aptrinsic

  • Analyzes user behavior in your product so you can determine onboarding success, feature adoption and usability issues

  • Develops personalized, in-product messaging that guides users through your product experience and increases feature adoption

  • Builds real-time segments based on product adoption, demographics and company data

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Segment makes it easy to set up Aptrinsic

How Aptrinsic Works

In order to use Aptrinsic on your website, you’ll need to manually add tags to your website and webapp on every page that you want to track user behavior. You’ll need to create a plan that includes all the events and user traits that you want to collect, decide which libraries you need to collect that data from, and get the tags installed correctly. In order to identify users, you will need help from a developer on your team familiar with the authentication areas of your application. Once a user authenticates, you will need to issue a call to the SDK, which will establish a link between the user and the Aptrinsic platform. 

Many of the marketing features available via Aptrinsic are configured in its app and don’t require much code after the initial implementation. However, making sure that you’re collecting the right information and identifying users will be critical to effectively using the personalization and segmentation features Aptrinsic offers. Companies looking to install Aptrinsic natively will need to involve an engineer or web developer to ensure that they’re correctly adding tags and identifying users. 

Create in-product messaging that helps users get better usage of product features
Create in-product messaging that helps users get better usage of product features
Track and monitor product adoption and usage
Track and monitor product adoption and usage
Create segments that can be used to analyze product usage by customer type or target messaging
Create segments that can be used to analyze product usage by customer type or target messaging

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Get more out of Aptrinsic with Segment

Setting up Aptrinsic via Segment is simple. After supplying Segment with the API key, there’s no need to manually add the Aptrinsic tag to your website or webapp; it will be loaded automatically by Segment. When installing Aptrinsic with Segment, you’ll save time by not needing to duplicate tagging that’s already been implemented and not needing to become familiar with the the Aptrinsic API. Aptrinsic supports the identify and group methods via Segment and, because Aptrinsic automatically pulls in all page and click events, there’s no additional Segment calls that need to be made, which Aptrinsic uses to develop their customer cohorts. Segment handles all of the data collection and transformation steps that Aptrinsic requires.

Try Segment

Segment makes it easy to set up Aptrinsic

Getting Started with Segment

Segment is the infrastructure for your customer data. Use one API to unlock 200+ tools for every team in your company. With Segment, developers can stop building tedious and expensive one-off data integrations while business users can get straight to work, turning on their favorite apps right from the Segment dashboard.