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Custom analytics tool for mobile and web apps

Calq

  • Supports custom funnels to allow marketers to view user flow, user drop off, product views, and user events

  • Enables retroactive funnels, so marketers can analyze historical actions based on actions like products viewed, products added to cart, and category page viewed

  • Real-time reports let marketers view live streamed customer actions 

  • Provides query builders so marketers can use custom questions to analyze data

  • Allows developers to create custom properties and queries using a SQL-like “Action Query Language”

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Segment makes it easy to set up Calq

How Calq works

Calq does advanced custom analytics for mobile and web applications. To send data to Calq directly from your applications requires the use of the Calq API, which is facilitated by the available platform-based SDKs they provide. Implementation of these collection methods requires manual additions to your application client or server code.

Installing Calq on its own is similar to installing Segment for the first time. You’ll need to carefully map out your events and user traits to be collected, decide how you’ll use a Calq SDK or API endpoint to collect that data, and perform the necessary implementations into your products. Implementing Calq requires some manual additions to your application code.


Marketers can analyze real-time customer actions like products viewed
Marketers can analyze real-time customer actions like products viewed
Tracks request and activity errors and categorizes them by date and frequency
Tracks request and activity errors and categorizes them by date and frequency
Enables custom tags so marketers can track and filter user actions and events
Enables custom tags so marketers can track and filter user actions and events

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Get more out of Calq with Segment

If you have an existing Segment implementation, you do not need to install a Calq SDK in order to use Calq.  This is because your existing Segment implementation is already able to collect and route information directly to Calq. Getting started with Calq becomes much simpler and does not require changes to your code.

Segment’s integration can collect and transform data for Calq directly from mobile applications and server-side Segment implementations. If all the events you want to track are being captured by Segment, this removes the need for you to include any Calq code in your applications at all. You get the benefits of tracking directly with Calq, without any of the time, labor, and app load time costs associated with adding new tracking code to your applications.


Try Segment

Segment makes it easy to set up Calq

Getting Started with Segment

Segment is the infrastructure for your customer data. Use one API to unlock 200+ tools for every team in your company. With Segment, developers can stop building tedious and expensive one-off data integrations while business users can get straight to work, turning on their favorite apps right from the Segment dashboard.