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Automated predictive analytics

ClearBrain

  • Enables self-serve predictive analytics so marketers can predict their highest intent users, without a line of code

  • Automates the configuration of predictive audiences in minutes, forecasting which users are most likely to convert, engage, purchase, or churn

  • Syncs your predictive audiences to any digital channel to reach your users at the right time and place, increasing the incrementality of your marketing efforts

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Segment makes it easy to set up ClearBrain

How ClearBrain works

ClearBrain works by importing your users’ attributes and actions on your website and app (clicks, pageviews, screenviews) and uses your past user events to inform the likelihood of a future event. This requires instrumenting your website or app, and sending the historical data from a tag manager or data warehouse to ClearBrain, which will in turn convert that data into a machine learning format. Traditional tag managers enable this via a codeless integration, but require you to wait several weeks to collect enough data to power a predictive model. Connecting to ClearBrain via a data warehouse like Redshift or BigQuery gives you all the necessary historical data, but set up may take a couple days due to heterogeneous schemas.


Configure predictive conversion goals for any Segment trait or track call, forecasting conversion, engagement, or churn with a simple self-serve interface
Configure predictive conversion goals for any Segment trait or track call, forecasting conversion, engagement, or churn with a simple self-serve interface
Determine which of your users are predicted to have a high vs medium vs low likelihood to convert or churn in a given timeframe
Determine which of your users are predicted to have a high vs medium vs low likelihood to convert or churn in a given timeframe
Export your predicted users back into Segment, automatically syncing them to any digital destination to trigger an ad or email when your users reach a high likelihood to convert.
Export your predicted users back into Segment, automatically syncing them to any digital destination to trigger an ad or email when your users reach a high likelihood to convert.

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Get more out of ClearBrain with Segment

Setting up ClearBrain with Segment shortens your onboarding process from weeks to days. Segment provides a standardized schema of attributes and events which can be immediately processed into ClearBrain’s machine learning schema. No customization or additional engineering required. Additionally, using Segment’s historical replay you can import years of behavioral data to ClearBrain in a few hours, enabling you to skip a data collection period and move immediately to insights. Lastly, Segment’s multi-channel sources enable you to automatically sync mobile app and email data to ClearBrain as well, powering cross-channel predictive analytics.

Try Segment

Segment makes it easy to set up ClearBrain

Getting Started with Segment

Segment is the infrastructure for your customer data. Use one API to unlock 200+ tools for every team in your company. With Segment, developers can stop building tedious and expensive one-off data integrations while business users can get straight to work, turning on their favorite apps right from the Segment dashboard.