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Cross-platform ad analytics


  • Pulls reports from 250+ networks so advertisers can analyze cross-platform data, see how many viewers an ad campaign reached, and pinpoint new audiences to target

  • Measures reach, engagement, and audience overlap across TV and digital media ads 

  • Provides daily reporting features on real-time insights across display, video, and mobile devices

  • Creates reports on ad engagement and performance within segments based on demographics and behavioral characteristics 

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Segment makes it easy to set up comScore

How comScore works

The comScore Application Tag is a code snippet designed to capture and report on usage measurements for applications on client devices. The Application Tag is available for popular platforms as an SDK. The SDK contains a software library that is written in the platform's native programming language as well as implementation instructions. In order to install comScore natively, you’ll need to develop familiarity with comScore’s native programming language and its SDK, then use that to install comScore code into your application.


Get more out of comScore with Segment

If you have Segment installed in your app, you don’t need to install a comScore SDK to use comScore. This is because your existing Segment implementation can be used to manage the client-side data collection that comScore needs. Getting started with comScore becomes very simple and only requires you to enter a few settings in your Segment integrations page.

When you enable comScore in your Segment settings, Segment’s content delivery network is updated within 5-10 minutes. Once that happens, Segment’s code in your application will know to load the appropriate web or mobile SDK from comScore into your application for you. This means there is no need to install any comScore code manually, and comScore will start automatically receiving data using your existing Segment data collection.

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Segment makes it easy to set up comScore

Getting Started with Segment

Segment is the infrastructure for your customer data. Use one API to unlock 200+ tools for every team in your company. With Segment, developers can stop building tedious and expensive one-off data integrations while business users can get straight to work, turning on their favorite apps right from the Segment dashboard.