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Multi-touch attribution

Rockerbox

  • Custom multi-touch attribution models based off your data

  • Attribution for both digital and “non-UTM” channels (e.g., TV, radio, direct mail)

  • Single source of truth for KPIs, including LTV

  • Entire customer browsing paths, cross-device

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Segment makes it easy to set up Rockerbox

How Rockerbox works

No two companies are alike. With different prospects, customers, funnels and sales cycles, it would be impossible to have one model designed to work for everyone. Instead, our models are customized based on your specifics.

Our base modelling is structured around logistic regression. We look at all of your marketing interactions (independent variable) to determine what leads to a conversion (dependent variable).


Get a single source of truth for conversion counts, CPAs, ROAs, LTV, etc.
Get a single source of truth for conversion counts, CPAs, ROAs, LTV, etc.
Determine the most common paths that lead your customers to convert
Determine the most common paths that lead your customers to convert
Compare marketing performance under our models to performance under traditional models, such as last-touch
Compare marketing performance under our models to performance under traditional models, such as last-touch

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Get more out of Rockerbox with Segment

When you use Segment, there’s no need to write custom code or to learn the ins and outs of Rockerbox. Segment page views and the contextual information about each page are shared directly with Rockerbox once it has been turned on as a Segment Destination. Your existing Segment website events and event properties are translated into corresponding Rockerbox events with no additional development work.

Try Segment

Segment makes it easy to set up Rockerbox

Getting Started with Segment

Segment is the infrastructure for your customer data. Use one API to unlock 200+ tools for every team in your company. With Segment, developers can stop building tedious and expensive one-off data integrations while business users can get straight to work, turning on their favorite apps right from the Segment dashboard.