Kahuna
B2C marketing automation
Unifies cross-platform user behavior through SDKs, Javascript, or APIs to explore user events and attributes such as product added to cart, geographic location, or messages opened and clicked
Automates responses based on event triggers or user segments to deploy recurring, personalized, cross-channel campaigns to customers in app or via mobile pushes
Supports user segments based on demographic and behavior data to target specific products, content, and brands to consumers across all lifecycle stages
Enables “Experiences” feature so marketers can develop personalized lifecycle campaigns based on events like onboarding, reengagement, or shopping cart cycle
Tracks campaign outcomes, user trends, retention, and user engagement to analyze engagement patterns and conversion trends
How Kahuna works
Detailed customer data is an essential part of getting the most out of Kahuna. The platform uses AI to suggest the best way to communicate with customers, and more relevant inputs to the system mean more successful campaigns. To get the most out of the platform you’ll need to go through a full technical implementation, which usually means installing Kahuna’s mobile SDK and recording data to its APIs while also sending data from your server.
Get more out of Kahuna with Segment
The data that Kahuna needs in order to be powerful is the same data you’ll send all of your analytics tools and into your data warehouse. Once Segment is implemented all you have to do is enable Kahuna and your customer data will flow through, ready to power campaigns. If you want to use push notifications or in-app features of Kahuna, all you need to do is bundle the Kahuna SDK inside the Segment SDK. Most features work automatically, some with a simple setting configuration.
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Integrate Kahuna with Segment
Segment makes it easy to set up Kahuna.