Mixpanel

Product analytics

Create product usage charts with clear insights into where users drop off or convert, to help with feature prioritization
Quantify the impact a feature had on key metrics
Tell compelling stories with data about product opportunities to optimize engagement, and align your team to these bottom-line metrics
Segment users to quickly discover who is finding value in your product, all without SQL

How Mixpanel works

Segment lets you unify data across your stack and simplifies implementing Mixpanel for powerful analysis of data you can trust. With Segment and Mixpanel, users can collect all customer touchpoints including web, mobile, server, cloud and applications, making this integration incredibly powerful. The Segment + Mixpanel integration collects data cross your tech stack to surface unique customer insights that would otherwise be difficult to find.

Create a view with relevant metrics and context in one place, such as top-level company KPIs.

Analyze what steps users take before and after a key conversion event, such as “what is the most common path before completing a purchase?”

Create cohorts of users based on their activity to compare in analysis, such as “power users” vs “new users”

Get more out of Mixpanel with Segment

When you use Segment to send data to Mixpanel, instead of needing to work with different Mixpanel APIs and SDKs, your developer only needs to learn Segment’s API and 3 simple methods: identify, track, and alias.

Once Segment is installed, your customer data will also be sent to your other tools like email, chat, push, ad conversions, etc. There are many cases where you’ll be able to access additional data in Mixpanel that, without Segment, wouldn’t have been there in a typical Mixpanel implementation. This is because several email integrations that Segment offers also push activity back through Segment and out to connected integrations (like Mixpanel). That means you’ll see events like Email Delivered, Opened, Clicked, etc. in your Mixpanel reports without needing to establish custom Mixpanel event tracking.

These types of automatic events also work for most live chat integrations. With Segment piping customer data throughout, you’ll see Live Chat Started, Message Sent, etc. showing up in Mixpanel as long as the live chat integration and Mixpanel are both loaded by Segment.

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