Cross-channel user analytics
Mixpanel
Analyzes customer-driven event data like
Order CompletedorNote Created, then creates funnel reports so marketers can identify user drop off or churn risk based on custom eventsSegments users based on custom actions and events, can create mobile, SMS, push, and in-app notifications triggered by unique user actions
Uses predefined “Insight” questions to allow non-technical marketers to analyze data, discover how user engagement has changed, and pinpoint ways to optimize engagement
Supports cross-platform integration so teams can collect and analyze user data and A/B test campaigns to users who are thinking of leaving or upgrading
Segment makes it easy to set up Mixpanel
How Mixpanel works
Implementing Mixpanel involves building with two APIs, Mixpanel and Mixpanel People. You’ll need to map out your events and user traits to be collected, decide which libraries and SDKs you need to collect that data, and install them into your product(s). Mixpanel event and people reporting is straightforward once data is flowing, but it’s getting the data flowing that takes the most time.
Get more out of Mixpanel with Segment
When you use Segment to send data to Mixpanel, instead of needing to work with different Mixpanel APIs and SDKs, your developer only needs to learn Segment’s API and 3 simple methods: identify, track, and alias.
Once Segment is installed, your customer data will also be sent to your other tools like email, chat, push, ad conversions, etc. There are many cases where you’ll be able to access additional data in Mixpanel that, without Segment, wouldn’t have been there in a typical Mixpanel implementation. This is because several email integrations that Segment offers also push activity back through Segment and out to connected integrations (like Mixpanel). That means you’ll see events like Email Delivered, Opened, Clicked, etc. in your Mixpanel reports without needing to establish custom Mixpanel event tracking.
These types of automatic events also work for most live chat integrations. With Segment piping customer data throughout, you’ll see Live Chat Started, Message Sent, etc. showing up in Mixpanel as long as the live chat integration and Mixpanel are both loaded by Segment.
Segment makes it easy to set up Mixpanel
