All Integrations

B2B Website Personalization

Mutiny

  • Enables B2B companies to personalize their website for every visitor without any engineering effort.

  • Mutiny’s Javascript client identifies anonymous website traffic using firmographic, contextual and behavioral data.

  • Users can create audiences with a few clicks (such as startups vs. enterprise customers or new vs. returning visitors) and use the graphic interface to personalize elements of their website for that audience or even add new elements.

  • Automatically orchestrates hold-out testing by showing some visitors the personalized content and some the original content. Alerts the user when results are statistically significant.

Try Segment

Segment makes it easy to set up Mutiny

How Mutiny works

Mutiny is installed client-side by adding a snippet of JavaScript to your website. This allows Mutiny to track page views as well as render personalized experiences. To measure conversion data in Mutiny, you can leverage page views and form submissions tracked by our client, or add explicit calls to our JavaScript API when a user converts.

Create an audience segment using the pre-integrated data in Mutiny
Create an audience segment using the pre-integrated data in Mutiny
Change any element of the website using the graphic editor
Change any element of the website using the graphic editor
See the impact of each personalized experience relative to the generic experience with built-in hold-out testing
See the impact of each personalized experience relative to the generic experience with built-in hold-out testing


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Get more out of Mutiny with Segment

By integrating with Segment, Mutiny can automatically consume events and user traits from your website visitors in real-time. These attributes then become available for personalization in Mutiny, and can be used to target audiences within your website traffic.

Additionally, Segment `track` calls are processed by Mutiny and can be configured for tracking conversions. This enables you to accurately track conversions from anywhere in the funnel, without needing to report them explicitly using the Mutiny JavaScript API.

Mutiny will generate a `track` call when a visitor sees a personalized experience, including the audience they were a part of and the experience they saw. This enables you to continue personalization in downstream tools and do deeper funnel analysis, without requiring a code integration.

Try Segment

Segment makes it easy to set up Mutiny

Getting Started with Segment

Segment is the infrastructure for your customer data. Use one API to unlock 200+ tools for every team in your company. With Segment, developers can stop building tedious and expensive one-off data integrations while business users can get straight to work, turning on their favorite apps right from the Segment dashboard.