All Integrations

Ad conversion tracking and optimization

Quora Conversion Pixel

  • Creates Javascript pixel tag to track user action once they click on a Quora ad

  • Streamlines activity and conversion tracking on Quora’s text-based web ads or mobile app install ads, so marketers can more effectively manage their ad spend

  • Allows marketers to view campaign results via in-platform dashboards and optimize campaigns by modifying targeting parameters or keywords

Try Segment

Segment makes it easy to set up Quora Conversion Pixel

How the Quora Conversion Pixel works

The Quora Conversion Pixel enables you attribute downstream user actions on your website to your ad campaigns running on Quora.com. The pixel is powered by a Javascript library that needs to be added to every page of your site. This ensures that you can fully capture any page views or conversion events that take place. By tracking event data with the action driven (or in some cases inaction), you can create optimize campaigns by changing the targeting parameters or ad content. Each event that you want to track will require custom code on the page where the user action occurs.

Manage and optimize your ad campaigns using Quora's self-service Ads Manager.
Manage and optimize your ad campaigns using Quora's self-service Ads Manager.
Target your ads to relevant topics and questions on Quora.
Target your ads to relevant topics and questions on Quora.

+

Get more out of the Quora Conversion Pixel with Segment

When you use Segment there’s no need to write custom code or to use Quora’s Javascript library in order to start using the Quora Conversion Pixel. Segment page views and events are automatically translated into corresponding Quora events in the background without any additional code. In addition to cutting out duplicative event tracking and reducing manual pixel dropping, you can do more to optimize your Quora ads with Segment when mapping events to conversions on the channels, like your mobile website, or across multiple web domains. 

Try Segment

Segment makes it easy to set up Quora Conversion Pixel

Getting Started with Segment

Segment is the infrastructure for your customer data. Use one API to unlock 200+ tools for every team in your company. With Segment, developers can stop building tedious and expensive one-off data integrations while business users can get straight to work, turning on their favorite apps right from the Segment dashboard.