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Engagement scoring

Sherlock

  • Creates custom engagement scores to better understand user activation

  • Tracks overall product engagement over time to show what features drive engagement

  • Ranks users and accounts on engagement to support customer success and account-based marketing efforts

  • Automatically develops segments based on engagement levels and enables custom segmentation based on any activity or demographic trait

  • Pushes scores and segments to other customer-facing tools to take action and improve conversion

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Segment makes it easy to set up Sherlock

How Sherlock works

Sherlock works by analyzing user activity (events) in your product. You will need to manually specify which events to collect and then add the corresponding code to fire event data payloads each time a user initiates a meaningful event in your product.

Once you have your product data extracted, transformed, and loaded into Sherlock, you can go in the Sherlock interface and give each event a ‘score’ or rating based on how important each event is to your product’s overall user engagement.

Sherlock takes these scores and calculates a ranking of your entire user base based on their engagement with your product. You can also create a custom engagement algorithm for your product by scoring each one of your events based on its engagement weight.

Automated user engagement insights
Automated user engagement insights
Ranking of top users and accounts based on engagement
Ranking of top users and accounts based on engagement
Trend of overall user product engagement over time
Trend of overall user product engagement over time

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Get more out of Sherlock with Segment

Sherlock is built directly on top of Segment, making it frictionless and easy to get customer data into Sherlock. Segment is the only way to get data into Sherlock and is required to start using Sherlock.

As a Segment user, getting started with Sherlock is very simple and only requires you to enable the integration within our application. This is because your existing Segment implementation is already in place to collect the information that Sherlock needs. 

Segment’s library can collect and transform data for Sherlock directly from your website, mobile and server-side Segment implementations. This removes the need for you to manually include Sherlock JavaScript onto your site, nor SDKs in your iOS, Android, and server-side applications. Segment forwards data directly via our secure servers.

Try Segment

Segment makes it easy to set up Sherlock

Getting Started with Segment

Segment is the infrastructure for your customer data. Use one API to unlock 200+ tools for every team in your company. With Segment, developers can stop building tedious and expensive one-off data integrations while business users can get straight to work, turning on their favorite apps right from the Segment dashboard.