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Split powers your product decisions with a unified solution for feature flagging and experimentation.

Split

  • Safely rollout new functionality using sophisticated user targeting

  • Measure impact of change on engineering, product, and business metrics

  • Rapidly iterate to refine functionality anywhere in the application stack

Try Segment

Segment makes it easy to set up Split

How Split works

Split feature flags are if/else statements that define the code path of a feature. Split SDKs support languages across the full application stack, safely hiding engineering work-in-progress until ready to release into production. Use the Split console to define detailed rollout plans, gradually exposing features to subsets of users who are segmented by specific attributes or randomly distributed as a percentage of total users. The SDK decides what version of the feature to serve a user. Experimentation ties measurement to a feature flag anywhere in the application stack. Split’s statistics engine analyzes the specific impact of each change on engineering, product, and business metrics by comparing users served a feature and those that were not.

1. Configure Split as a destination in Segment to capture event data directly within Split’s platform
1. Configure Split as a destination in Segment to capture event data directly within Split’s platform
2. Validate Segment event data is being received by Split at anytime
2. Validate Segment event data is being received by Split at anytime
3. Create metrics on top of Segment event data to measure user behavior and customer experience
3. Create metrics on top of Segment event data to measure user behavior and customer experience
4. Use Split’s Feature Flags to configure targeting rules for experiments and roll out plans
4. Use Split’s Feature Flags to configure targeting rules for experiments and roll out plans
5. Visualize the metrics impact of each individual feature
5. Visualize the metrics impact of each individual feature

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Get more out of Split with Segment

Split can be both a data destination and a source for Segment. With Split as a destination, user events tracked in Segment are sent to Split where our statistics engine conducts causality analysis. Define metrics within Split and apply to Segment events to measure the impact of new features on customer experience. With Split as a source, Split will send impression data from your feature flags to Segment available to be sent to any destination.

Try Segment

Segment makes it easy to set up Split

Getting Started with Segment

Segment is the infrastructure for your customer data. Use one API to unlock 200+ tools for every team in your company. With Segment, developers can stop building tedious and expensive one-off data integrations while business users can get straight to work, turning on their favorite apps right from the Segment dashboard.