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App marketing cloud

Tapstream

  • Tracks all user acquisition and events including installs, longterm value, and in-app purchase from ad networks, web apps, or third-party platforms like HootSuite so marketers can test ad campaigns and split-test new options

  • Displays conversion rate, engagement, and LTV across every channel, so marketers can track campaigns from anywhere

  • Enables custom, traceable onboarding deeplinks so marketers can connect app users with ecommerce store using a branded URL

  • Supports drop-in referral reward program so teams can automate code-free campaigns with a few clicks

  • Supports custom landing page designs so marketers can send targeted landers to specific audience segments

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Segment makes it easy to set up Tapstream

How Tapstream works

Tapstream works by combining data collected via its SDK and Javascript library in your mobile app and on your site(s), respectively. In some cases, only the SDK is necessary. A developer will need to install the SDK into the app and hook into the SDK methods to send through to Tapstream the important events that users trigger. The SDK also collects device information to be used for targeting and attribution. 

View campaign metrics, including conversion rates, engagement, and LTV across channels.
View campaign metrics, including conversion rates, engagement, and LTV across channels.
Measure long-term user engagement to determine most profitable user-acquisition ad partners and campaigns.
Measure long-term user engagement to determine most profitable user-acquisition ad partners and campaigns.
Create campaign-specific new user experiences without IT.
Create campaign-specific new user experiences without IT.

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Get more out of Tapstream with Segment

When you use Segment to install Tapstream you don’t need to add any additional code hooks on top of your standard Segment implementation. All you’ll need to do on the web is flip on the Tapstream integration and the Tapstream Javascript library gets loaded in the background, automatically. Your page views and events get mapped to Tapstream by Segment immediately. To collect mobile data you’ll need to re-build your Segment SDK with the Tapstream SDK bundled into it and include the new build in your next app release. You don’t need to alter any of your existing events, though, as Segment will map them all to Tapstream automatically.

Try Segment

Segment makes it easy to set up Tapstream

Getting Started with Segment

Segment is the infrastructure for your customer data. Use one API to unlock 200+ tools for every team in your company. With Segment, developers can stop building tedious and expensive one-off data integrations while business users can get straight to work, turning on their favorite apps right from the Segment dashboard.