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SaaS trial conversion optimization

Unwaffle

  • Generates actionable recommendations to increase trial funnel performance

  • Discovers patterns in user activity that lead to successful trial conversions

  • Builds activity profiles on individual users so business owners can learn which trial users are likely to convert to paying customers

  • Focuses on Software as a Service (SaaS) businesses with Free Trials so all reports and insights are pre-configured for maximum utility

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Segment makes it easy to set up Unwaffle

How Unwaffle works

Unwaffle works by collecting data about the actions your users take over the course of their free trial. By looking at the things your successful trialers did and comparing them to the things your non-converting trialers did (or didn't do), patterns will start to emerge.  Unwaffle can take that information and use it to predict which of your future trialers are likely to convert to paying customers, and to suggest strategies that will boost the conversion rate for your next generation of trial users.

Setting all this up involves implementing the Unwaffle API and decorating your backend code with calls to send data whenever your users perform actions or view key reports.  

A Dashboard with just the information that matters to your SaaS business, with no customization needed
A Dashboard with just the information that matters to your SaaS business, with no customization needed

Activity profiles for individual users, with predictions for whether they will convert to a paid subscription
Activity profiles for individual users, with predictions for whether they will convert to a paid subscription

Insight into which actions contribute to success, so you know which features to emphasize
Insight into which actions contribute to success, so you know which features to emphasize

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Get more out of Unwaffle with Segment

Installing Unwaffle with Segment makes it quicker to get up and running.  Assuming you're already using Segment for at least one Destination already, adding Unwaffle is as simple as pasting in an API key and activating it as a new Destination.  The User ID and events that Segment is currently forwarding to your other Destinations will begin arriving in your Unwaffle dashboard immediately. You may need to add a couple special event types to announce when your users begin trials or convert to paying customers, but doing so should go quickly using the Segment API that you already have implemented.

Try Segment

Segment makes it easy to set up Unwaffle

Getting Started with Segment

Segment is the infrastructure for your customer data. Use one API to unlock 200+ tools for every team in your company. With Segment, developers can stop building tedious and expensive one-off data integrations while business users can get straight to work, turning on their favorite apps right from the Segment dashboard.