Segment saves valuable engineering resources when connecting to your AWS services by eliminating the need to install libraries, make code modifications, or build data pipelines.
Unify your customer data without complicated setup
Segment's Customer Data Infrastructure collects, schematizes, and loads all of your customer interactions — from mobile, web, POS, CRM, email, and more — into Amazon S3, Redshift, or Kinesis Streams, creating a 360-degree view of your customer across your AWS infrastructure.
Loading all of your first-party data into Amazon Redshift, streaming it into Kinesis, and getting raw data into Amazon S3–all while ensuring it is clean and schematized–is not an easy task. Instrument Segment once, for a 360-degree view of your customer across your AWS infrastructure.
You build and maintain.
You just connect.
Automatically access raw, first-party customer data in AWS services like Amazon Athena, Glue, SageMaker, Personalize, or Lambda to solve complex business problems like building recommendation engines or identifying and filtering malicious bot traffic.
Eliminate data prep and the need to build and maintain complex data pipelines. Segment provides upstream data governance, data schematization, and a native connection to Amazon Redshift for a central customer data repository, that everyone can trust.