Drive insights faster with Segment and AWS

Use Segment with Amazon S3, Redshift, Personalize, or Kinesis to access all of your first-party customer data without complicated setup or maintenance.

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Why Segment and AWS

Segment saves valuable engineering resources when connecting to your AWS services by eliminating the need to install libraries, make code modifications, or build data pipelines.

Unify your customer data without complicated setup

Segment is the customer data platform that collects, schematizes, and loads all of your customer interactions — from mobile, web, POS, CRM, email, and more — into Amazon S3, Redshift, Personalize, or Kinesis Streams, creating a 360-degree view of your customer across your AWS infrastructure.

Instantly load your customer data into AWS

Loading all of your first-party data into Amazon Redshift, streaming it into Kinesis, and getting raw data into Amazon S3–all while ensuring it is clean and schematized–is not an easy task. Instrument Segment once, for a 360-degree view of your customer across your AWS infrastructure.

Without Segment:

You build and maintain.

With Segment:

You just connect.

Get more out of AWS with Segment

Amazon S3 + Segment

Automatically access raw, first-party data in AWS services like Amazon Athena, Glue, SageMaker, Personalize, or Lambda to solve complex business problems like building recommendation engines or identifying and filtering malicious bot traffic.

Amazon Kinesis + Segment

Stream schematized data directly to Amazon Kinesis. Engineers and data teams can leverage real-time personalization and analytics–informed by a complete set of historical interactions-for a consistent customer experience across all devices.

Amazon Redshift + Segment

Eliminate data prep and the need to build and maintain complex data pipelines. Segment provides upstream data governance and data schematization for a central customer data repository, that everyone can trust.

AWS Lambda + Segment

Run code for virtually any type of application or backend service - all with zero administration. Just upload your code and Lambda takes care of everything required to run and scale your code with high availability.

Amazon Personalize + Segment

Amazon Personalize is a machine learning service from Amazon that makes it easy for developers to create personalized recommendations for their end-users. With Segment, developers can build ML-based personalizations into their application and marketing journey without building new data pipelines or standing up additional infrastructure.

Amazon Eventbridge + Segment

AWS EventBridge is a set of APIs for AWS CloudWatch Events that make it easy for SaaS providers to inject events for their customers to process inside AWS.