Maximize your Facebook Ads ROI

Use Segment with Facebook to optimize your ad campaigns for repeatable and scalable results.

Leverage all of Facebook's Ad products in minutes

Instrument Segment once and access the full Facebook Ads suite for a unified customer experience.

Live FacebookAds

Why Segment and Facebook

Improve your ads with the right message

Segment enables businesses using Facebook ad products to improve their targeting and deliver relevant content to the right person, at the right time, in the right place.

Improve your ads

Get more out of Facebook with Segment

Streamline instrumentation

By simplifying the instrumentation of Facebook’s Pixel, App Events, Offline Conversions, Lead Ads, and Custom Audiences, as well as your other digital marketing tools, Segment unlocks developer and marketing resources to focus on other tasks.

Identify the right audience

Send targeted messages by leveraging Twilio Engage. Merge a user’s identity across different channels into a single profile and create Audiences, like Big Spenders, that can be directly connected in Facebook using Custom Audiences.

Understand campaign impact

Combine your Facebook Ad campaign data alongside the data from your other customer touchpoints and load it directly in your data warehouse, so you can better understand how your ads influenced conversions and the events that lead up to them.

“As our business grows, it has become increasingly important to understand how online spend influences offline behavior, which Facebook and Segment have made possible.“

Micky Onvural


increase in offline purchases versus control group

Getting started is easy

Start connecting your data with Segment.