Become a Segment Partner

The breadth of marketing technology continues to expand as companies demand more data-driven customer experiences. Partner with Segment, the pioneer in CDP, to help your clients collect, unify and activate customer data in hundreds of tools that drive revenue and personalization.

Learn More

product-sources-large

Why partner with Segment?

Transform the way your clients use data.

Alternate marketing icons Segment Size Large Collections

Become a Segment expert

Gain expertise in the CDP industry and Segment’s software to provide expert advisory services as well as growth & analytics consulting. You’ll work closely with a dedicated Partnership Manager, who will provide support and enablement.

Marketing icons Segment COI CustomerSuccess

Help your clients succeed

Utilize Segment’s powerful customer data infrastructure to help your clients thrive. In turn, build loyalty, improve engagement, and expand your relationship with your clients.

Grow your business

Get exposure to customers through Segment’s Mutual Referral program, your own listing on Segment’s agency Partner Directory, and leverage our free marketing resources to help you generate more leads for your agency.

How to get started

Become a Partner

Marketing icons Segment COS Mobile

Phone screen

After submitting your application, if you’re a fit, we’ll contact you within 3 weeks to set up a call to discuss the program.

Marketing icons Segment COI Surveys

Sign partner agreement

If qualified, execute a partner agreement.

Alternate marketing icons Segment Size Large Methods

Enablement

Then we’ll dive into a product demo and provide you with technical training.