Become a Segment Partner

The breadth of marketing technology continues to expand as companies demand more data-driven customer experiences. Partner with Segment, the pioneer in CDP, to help your clients collect, unify and activate customer data in hundreds of tools that drive revenue and personalization.

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Why partner with Segment?

Transform the way your clients use data.

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Become a Segment expert

Gain expertise in the CDP industry and Segment’s software to provide expert advisory services as well as growth & analytics consulting. You’ll work closely with a dedicated Partnership Manager, who will provide support and enablement.

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Help your clients succeed

Utilize Segment’s powerful customer data infrastructure to help your clients thrive. In turn, build loyalty, improve engagement, and expand your relationship with your clients.

Grow your business

Get exposure to customers through Segment’s Mutual Referral program, your own listing on Segment’s agency Partner Directory, and leverage our free marketing resources to help you generate more leads for your agency.

How to get started

Become a Partner

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After submitting your application, if you’re a fit, we’ll contact you within 3 weeks to set up a call to discuss the program.

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Sign partner agreement

If qualified, execute a partner agreement.

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Then we’ll dive into a product demo and provide you with technical training.