Segment is the infrastructure for your customer data
Collect data once with Segment. Integrate a best-in-class marketing and analytics stack.
Simplify data collection with one API
Trust your data
Never miss a data point. Our libraries and infrastructure queue, batch, retry, dedupe, and archive messages, so you can be confident your data is correct.
Integrate 200+ tools with the flip of a switch
Say goodbye to tedious integrations. Once your data is flowing to Segment, you can easily turn on new tools for advertising, email, push notifications, analytics, webhooks, and more.
Build a single view of the customer
Answer any question about your customers without engineering ETL pipelines. Segment will transform and load multiple data sources into your warehouse for you.
Standardize data across your business
Explore the raw data you’re tracking in our live Debugger. Search for the call you’re testing to verify the data matches your expectations.
View a list of every trait, event, and page call you’ve ever tracked in your Schema. Filter data from particular Destinations, and ensure only up-to-spec events pass through.
With Segment, you can easily switch or add new tools. Use Replay to backfill historical data and get up and running in days instead of months.
Personalize every customer interaction
Build Audiences like “High Value Users” and Computed Traits like “Average Order Size.” Sync these cohorts to your marketing tools to personalize your campaigns.
Resolve user identities
Merge user interactions across different channels into one profile, whether they browsed on the web, bought on mobile, or opened an email.
Security and privacy built in
Your data is encrypted over the Internet and at rest.
The platform processes 115B API calls across 2.9B users every month.
Segment never shares or sells customer data.
You can manage user permissions and enforce Single Sign-on.