Privacy Portal

Data privacy, automated

We believe data privacy is a right. Your customers probably do, too. With the Segment Privacy Portal, you can automate your approach to keeping your customers' data private.

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For information about how Segment handles your personal data, please see our privacy policy.

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For information about how Segment handles your personal data, please see our privacy policy.

Illustration: Privacy Portal

Take a proactive approach to privacy

Get real-time visibility into what personal information you’re collecting, where you’re collecting it from, and where you’re sending it. Then, set rules to automatically protect it.

Customer data discovery

Automatically detect and classify personal information in real time instead of wasting months manually creating an inventory.

Privacy controls

Set rules to proactively block data to comply with your company’s privacy policy and requirements.

Subject rights management

Honor data subject rights requests at scale with automated deletion and suppression across Segment and your connected stack.

Illustration: Create your dynamic data

Customer Data Discovery

Create your dynamic data inventory in minutes

Say goodbye to manual surveys and outdated inventories. With Segment, you can automatically detect and classify personally identifiable information (PII) to create a dynamic customer data inventory for your Segment data.

Each data point is matched against common PII fields and assigned a risk-based classification of red, yellow, or green.

Privacy Controls

Manage your risk exposure

Don’t want your team collecting passwords or credit card numbers? Segment makes it easy to proactively enforce your company’s data privacy policies.

Set rules to automatically block restricted personal data from being collected.

Illustration: Manage your risk exposure
Illustration: Streamline your regulatory compliance

Subject Rights Management

Streamline your regulatory compliance

Accelerate compliance with regulations like the GDPR and the CCPA with automated data subject rights management and consent enforcement across all your digital properties

Whether your customers want you to delete or modify their data, or even stop collecting it entirely, Segment has you covered.

“Segment’s Privacy Portal gives us the confidence to align our event data streams with our company’s data privacy and governance standards. With real-time visibility across our event streams, we are able to proactively respect our customers’ privacy.“

Rudy Martin Chief Information Security Office

Frequently asked questions

Data privacy management software helps businesses automate and enforce certain controls or settings to protect sensitive data and stay compliant with privacy laws and regulations.

These tools can help keep an updated inventory of data to know which information is stored where, who has access, and any transformations the data has undergone. It can also help regulate internal access to sensitive or high-risk data (like personally identifiable information) and encrypt data for further protection.

The needs and requirements of a privacy management tool will depend on your business, but a few common things to look for include:

  • Data encryption abilities

  • Permission and user controls to prevent unauthorized access

  • Integration capabilities

  • User rights management (e.g., handle requests for data deletion)

     

Managing data privacy requires a clear set of policies and procedures. It begins with documenting what data your business collects, why you’re collecting it, who has access to it, and where it ultimately will be stored. From there, businesses can begin to classify data based on risk level, manage who has access internally, and enforce different security measures like encryption at rest and in transit.

Managing data privacy also requires having a clear understanding of overarching data privacy laws and regulations that apply to your business. Many businesses also appoint a Data Protection Officer to help oversee these efforts.

Data privacy tools are especially helpful for managing data privacy at scale, as they’re able to automate auditing, risk detection, and more.

Segment’s Privacy Portal automates data governance at scale so businesses can protect customer data and stay compliant with laws and regulations like the GDPR and CCPA. A few key features to Segment’s Privacy Portal include:

  • The ability to automatically detect and classify sensitive or high-risk data (e.g., PII)

  • Proactively block data that doesn’t adhere to your company’s tracking plan

  • PManage user deletion or suppression requests at scale

  • Data encryption at rest and in transit

  • An open-source consent manager

  • And more!

Ready for proactive privacy management?

Learn how Segment can help you protect your customers' privacy.