Journeys

Build deeper customer relationships

A winning customer experience requires you to engage with customers with the right message, at the right time, in the right place.

Join the 25,000+ companies using the Segment platform

Make it a continuous conversation

Personalize engagement based on every customer interaction across any tool or platform.

Orchestrate the outcomes you want

Design multi-step interactions that drive to results with a user-friendly visual builder.

Unite paid and owned channels

Orchestrate once to personalize across every connected channel in your best-in-breed stack.

With Journeys, our marketing and advertising teams were able to map out a meaningful, high impact plan for customers that is truly individualized and tailored for each one of our customers, which majorly improved our ad campaign effectiveness.

Grayson Bagwell Director of Business Development and E-Commerce

400 %

revenue growth with a unified customer journey

Read their story

Segment has empowered our company to make decisions smarter and faster to give our customers the best experience possible. With constant experimentation, sophisticated customer data models, and journey mapping, we can deliver personalization at scale and across all channels.

Nikolaj Toxværd Chief Marketing Officer

6 x

inventory growth in 6 months with optimized experiences

Read their story

Customer expectations continue to rise as purchasing journeys become increasingly digital and industry leaders raise the bar for compelling customer experiences. To compete, companies must create more dynamic, personalized experiences throughout the customer lifecycle by quickly converting user data into insights.

81 %