Say goodbye to bad data
Protect the integrity of your data and your decisions.
What is Protocols?
You can’t make informed decisions if you don’t trust your underlying data. But without tools to proactively identify tracking issues, your company almost certainly wastes time cleaning up data just to make it useful. With Protocols, you can be confident your data is accurate in all the tools you use.
Align
Keep your teammates in sync with a shared data dictionary
Validate
Diagnose data quality issues with actionable reports and alerts
Enforce
Lock your spec to block bad data at the source
Transform
Resolve data quality issues at the source or per destination
Standardize data collection
Quickly create a single source of truth for customer data
Upload your implementation spec via an API or a spreadsheet to create a living Tracking Plan. Align your business teams on which events you collect, what they mean, and the business metrics they drive.
Standardize customer data across channels and platforms
Comparing user behavior across channels requires consistent and accurate data. Tracking Plans can be applied to multiple data sources for consistent implementation across your website, apps, and servers.
Diagnose data quality issues
Automate the QA process
Manually testing your tracking code is time consuming and doesn’t always catch every incorrect property or data type. With automatic Data Validation, you can audit your implementation in minutes.
Have confidence in your data
Most companies detect issues after their team has used bad data to make decisions or trigger campaigns. Quickly take action on every invalid event with in-app reporting and daily email digests.
Defend against rogue events
Block bad data at the source
You can lock your Tracking Plan to automatically block unplanned events from being sent to your warehouse or marketing tools. You can either permanently discard this data or route it to an isolated database.
Identify and resolve errors during implementation
Engineers don’t get the feedback they need to detect issues during implementation. Protocols lets you pull data from your Tracking Plan directly into your code editor for validation as you code.
Transform events without code
Fix data quality issues at the source
Transform event payloads to improve event naming consistency, reduce Tracking Plan violations, and improve your data quality.
Customize events per destination
Create destination-specific transformations to eliminate property name replication, consolidate events, and improve destination deliverability.
“Protocols provides the context my teams need to effectively use our customer data in campaigns and analyses.”
“Protocols provides the context my teams need to effectively use our customer data in campaigns and analyses.”
Akshay Singh
Former Growth & Product Analyst
“Protocols provides the context my teams need to effectively use our customer data in campaigns and analyses.”
“Protocols provides the context my teams need to effectively use our customer data in campaigns and analyses.”
Akshay Singh
Former Growth & Product Analyst
“Until we started standardizing our data, people didn’t realize how messy it had become. With Protocols, we can be confident that data quality issues don’t happen anymore.”
“Until we started standardizing our data, people didn’t realize how messy it had become. With Protocols, we can be confident that data quality issues don’t happen anymore.”
Colin Furlong
Data Operations & Tracking
Get started with Protocols
Learn how you can protect the integrity of your data and the decisions you make with it.