Join the 25,000+ companies using the Segment platform
Build deeper customer relationships
A winning customer experience requires you to engage with customers with the right message, at the right time, in the right place.
Make it a continuous conversation
Personalize engagement based on every customer interaction across any tool or platform.
Orchestrate the outcomes you want
Design multi-step interactions that drive to results with a user-friendly visual builder.
Unite paid and owned channelsOrchestrate once to personalize across every connected channel in your best-in-breed stack.
Grayson Bagwell Director of Business Development and E-Commerce
With Journeys, our marketing and advertising teams were able to map out a meaningful, high impact plan for customers that is truly individualized and tailored for each one of our customers, which majorly improved our ad campaign effectiveness.
revenue growth with a unified customer journey
Nikolaj Toxværd Chief Marketing Officer
Segment has empowered our company to make decisions smarter and faster to give our customers the best experience possible. With constant experimentation, sophisticated customer data models, and journey mapping, we can deliver personalization at scale and across all channels.
inventory growth in 6 months with optimized experiences
Customer expectations continue to rise as purchasing journeys become increasingly digital and industry leaders raise the bar for compelling customer experiences. To compete, companies must create more dynamic, personalized experiences throughout the customer lifecycle by quickly converting user data into insights.
of companies indicated their CDP has helped evolve to meet customer expectations
Win back users to drive purchases while optimizing ad spend and discounting.
Repeat Purchase Campaign
Convert one-time buyers by delivering communications in their preferred channels.
Low Recency Purchase Winback
Drive returning purchases with personalized discounts based on intent signals.
Getting started is easy
Start connecting your data with Segment