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Recipes
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Tools
In this recipe, you’ll learn how to keep sales and support aligned by enriching your user profiles with information from Salesforce and syncing that data to Zendesk.
Made by Adjust
Soft launches allow marketers to test the waters without fully diving in. During soft launches, user acquisition strategies can be tried, tested, and changed to fix issues and refine approaches before they become serious problems upon launch. In this recipe, we will provide an overview of the importance of soft launches and some best practices that you can follow.
Made by Segment
In this recipe, you’ll learn how to save time complying with user deletion and suppression requests by using Segment’s deletion features.
Made by Segment
In this recipe, we’ll look at how to deliver a personalized e-commerce site experience with Segment Personas & Algolia (a tool that allows you to deliver extremely fast and intelligent search). We will be focusing on the beginner level of personalization, specifically personalizing the site search experience based on users’ behaviour.
In this recipe, you’ll learn how to identify support tickets by pricing plan so you can prioritize your response times accordingly.
Made by Segment
This recipe teaches you how to retarget users across the funnel using Segment Personas and an advertising platform like Google Display & Video 360 (DV360). By creating Personas audiences of high-intent user segments, you can personalize the pre-purchase experience to increase conversions and optimize your ROAS.
Made by Segment
In this recipe, you’ll learn how to create behavior-based email campaigns personalized to different personas of your product.
Made by Segment
Made by Vero
In this recipe, you will learn to leverage Segment and email marketing tool such as Vero to personalize your email campaigns with dynamic content in order to improve your engagement rates.
Made by Adjust
In this recipe, we will explain how to determine the KPIs (key performance indicators) that marketers should understand and be able to track before launching campaigns. We will also explain how and where to calculate KPIs within a mobile measurement provider’s (MMP) dashboard and how to act on the data provided.
Made by Radar
Made by Customer.io
In this recipe, you’ll learn how to use Segment to connect Radar (a location data infrastructure platform) and Customer.io (a marketing automation software) to personalize your customer communications.
Made by Demand Curve
In this recipe, you’ll learn how to boost your conversion rates by personalizing landing pages based on your visitor’s traits, behaviors, purchase histories, and more.
Made by Segment
This recipe teaches you how to use mobile push notifications to re-engage a subset of dormant users. By sending a promotional message or raising awareness for a new product feature, you'll drive further engagement
Made by Demand Curve
In this recipe, you'll learn how to increase the revenue of new users by offering them personalized pricing plans.
Made by Segment
With this recipe, you’ll learn how to send automated and personalized welcome emails to ensure new users are set up for success.
Made by Segment
In this recipe, you'll learn how to create retention cohorts to help you find product-market fit and decide what to focus on next.
Measure impact on revenue growth in minutes by building your own attribution dashboard using Looker to pre-model your Segment data in Snowflake.
Made by Demand Curve
In this recipe, you'll learn how to automatically identify and segment your website traffic, and then send that data to a heatmap tool to better understand their on-site behavior.
Made by Demand Curve
In this recipe, you'll learn how to design, run, and analyze an A/B test to determine what marketing tools are generating the most ROI.
Made by Segment
In this recipe, you'll learn how to analyze your marketing funnel, and then optimize it to boost your conversion rate by 2-3x.
Made by Segment
Made by Vero
Made by Split
In this recipe, you’ll learn how to use Segment, an A/B testing tool like Split, and an email marketing tool like Vero to execute cross-channel A/B testing experiments. It’ll also teach you how to craft, and deliver personalized, consistent messaging to your subscribers - all based on the variation of the test they’re in.
Made by Segment
This recipe teaches you how to identify and target eCommerce cart abandoners with timely and relevant email campaigns to improve your purchase rates.
Made by Demand Curve
In this recipe, you’ll learn how to identify your highest value users and then automate referrals for your business.
In this recipe, you'll learn how to use Facebook Lead Ads to determine what a user is interested in, and then use that data to drive revenue through personalized email campaigns.
Made by Segment
In this recipe, you'll learn how to set up lead scoring, send those lead scores to your CRM, and keep your sales team focus on the most important accounts.
Made by Demand Curve
In this recipe, you'll learn how how to use search terms collected from Google to personalize your website and improve conversion rates.
Made by Demand Curve
In this recipe, you'll learn how to fix your funnel bottlenecks so you can improve your conversion rates.
Made by Amplitude
Examine the exact moment in the customer journey that converts new users into high-value customers. Then, create monitoring that surfaces high-value users to build look-a-like audiences.
Made by Demand Curve
In this recipe, you’ll learn how to use Segment Personas to create hyper-specific audiences in advertising platforms like Facebook and increase advertising efficiency.
Made by Demand Curve
With this recipe, you’ll learn how to revive users who’ve become inactive. Reviving churned users is often the highest-leverage growth strategy your team can implement.
Made by Demand Curve
In this recipe, you’ll learn how to identify the moment your users receive maximum value from your product. That’s the best time to prompt them to refer colleagues and friends to your product.
Experience level
Industries
Tools