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Increase conversion with personalized lifecycle campaigns

Marketing B2B Advanced

Made by Segment

In this recipe, you’ll learn how to create behavior-based email campaigns personalized to different personas of your product.

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Soft launching user acquisition strategies to maximize results

Marketing Mobile Intermediate

Made by Adjust

Soft launches allow marketers to test the waters without fully diving in. During soft launches, user acquisition strategies can be tried, tested, and changed to fix issues and refine approaches before they become serious problems upon launch. In this recipe, we will provide an overview of the importance of soft launches and some best practices that you can follow.

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Identifying the KPIs for your mobile app

Marketing Founder Mobile Beginner

Made by Adjust

In this recipe, we will explain how to determine the KPIs (key performance indicators) that marketers should understand and be able to track before launching campaigns. We will also explain how and where to calculate KPIs within a mobile measurement provider’s (MMP) dashboard and how to act on the data provided.

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Re-engage cart abandoners with personalized email campaigns

Marketing Product Retail Marketplace Beginner

Made by Segment

This recipe teaches you how to identify and target eCommerce cart abandoners with timely and relevant email campaigns to improve your purchase rates.

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Personalize landing pages to a visitor’s interests

Marketing Beginner

Made by Demand Curve

In this recipe, you’ll learn how to boost your conversion rates by personalizing landing pages based on your visitor’s traits, behaviors, purchase histories, and more.

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Remove the funnel bottlenecks that are killing your conversion rate

Marketing Product Beginner

Made by Demand Curve

In this recipe, you'll learn how to fix your funnel bottlenecks so you can improve your conversion rates.

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Maximize revenue with personalized pricing plans

Sales B2B Advanced

Made by Demand Curve

In this recipe, you'll learn how to increase the revenue of new users by offering them personalized pricing plans.

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Determining the right time to ask for referrals

Marketing Intermediate

Made by Demand Curve

In this recipe, you’ll learn how to identify the moment your users receive maximum value from your product. That’s the best time to prompt them to refer colleagues and friends to your product.

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Measuring product-market fit with retention cohorts

Executive Founder Product Startup Beginner

Made by Segment

In this recipe, you'll learn how to create retention cohorts to help you find product-market fit and decide what to focus on next.

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Increase your advertising efficiency with lookalike audiences and audience suppression

Marketing Beginner

Made by Demand Curve

In this recipe, you’ll learn how to use Segment Personas to create hyper-specific audiences in Facebook and increase advertising efficiency.

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Optimizing page performance using heatmaps

Marketing Product Intermediate

Made by Demand Curve

In this recipe, you'll learn how to automatically identify and segment your website traffic, and then send that data to a heatmap tool to better understand their on-site behavior.

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A/B test your tech stack

Marketing Product B2B Retail Beginner

Made by Demand Curve

In this recipe, you'll learn how to design, run, and analyze an A/B test to determine what marketing tools are generating the most ROI.

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Analyze and optimize your funnel for conversion

Product Marketing Beginner

Made by Segment

In this recipe, you'll learn how to analyze your marketing funnel, and then optimize it to boost your conversion rate by 2-3x.

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Streamline compliance with Segment's end-user privacy tools

Engineering Product Advanced

Made by Segment

In this recipe, you’ll learn how to save time complying with user deletion and suppression requests by using Segment’s deletion features.

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Improve product retention rates with targeted push notifications

Marketing Product Marketplace B2B Media Mobile Intermediate

Made by Segment

This recipe teaches you how to use mobile push notifications to re-engage a subset of dormant users. By sending a promotional message or raising awareness for a new product feature, you'll drive further engagement

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Build and automate a referral program for your business

Marketing Intermediate

Made by Demand Curve

In this recipe, you’ll learn how to identify your highest value users and then automate referrals for your business.

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Use Facebook Lead Ads to personalize email campaigns

Marketing Intermediate

In this recipe, you'll learn how to use Facebook Lead Ads to determine what a user is interested in, and then use that data to drive revenue through personalized email campaigns.

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Setting up lead scoring to improve sales efficiency and accelerate your pipeline

Marketing B2B Advanced

Made by Segment

In this recipe, you'll learn how to set up lead scoring, send those lead scores to your CRM, and keep your sales team focus on the most important accounts.

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Optimizing pages with Google search keywords

Marketing Intermediate

Made by Demand Curve

In this recipe, you'll learn how how to use search terms collected from Google to personalize your website and improve conversion rates.

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Engage new signups with a personalized welcome email

Marketing Retail B2B Marketplace Beginner

Made by Segment

With this recipe, you’ll learn how to send automated and personalized welcome emails to ensure new users are set up for success.

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Identify and prioritize high-value support tickets

Analytics Product Beginner

In this recipe, you’ll learn how to identify support tickets by pricing plan so you can prioritize your response times accordingly.

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Break down data silos between your sales and support teams

Engineering Advanced

In this recipe, you’ll learn how to keep sales and support aligned by enriching your user profiles with information from Salesforce and syncing that data to Zendesk.

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Win back churned users by coordinating your ad and email campaigns

Marketing Intermediate

Made by Demand Curve

With this recipe, you’ll learn how to revive users who’ve become inactive. Reviving churned users is often the highest-leverage growth strategy your team can implement.

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