Start connecting your data with Segment.
Recipes
Explore popular solutions to empower every team
Select Team
Experience level
Industries
Tools
A/B test your tech stack
Marketing
Product
B2B
Retail
Beginner
Made by Demand Curve
In this recipe, you'll learn how to design, run, and analyze an A/B test to determine what marketing tools are generating the most ROI.
Soft launching user acquisition strategies to maximize results
Marketing
Mobile
Intermediate
Made by Adjust
Soft launches allow marketers to test the waters without fully diving in. During soft launches, user acquisition strategies can be tried, tested, and changed to fix issues and refine approaches before they become serious problems upon launch. In this recipe, we will provide an overview of the importance of soft launches and some best practices that you can follow.
Break down data silos between your sales and support teams
Engineering
Advanced
In this recipe, you’ll learn how to keep sales and support aligned by enriching your user profiles with information from Salesforce and syncing that data to Zendesk.
Build a customer loyalty program for high-value customers
Product
Marketing
Retail
Advanced
Made by Segment
Made by Braze
In this recipe, we’ll learn how to identify customers with the potential for high LTV and enroll them in a loyalty-focused SMS program.
Streamline compliance with Segment's end-user privacy tools
Engineering
Product
Advanced
Made by Segment
In this recipe, you’ll learn how to save time complying with user deletion and suppression requests by using Segment’s deletion features.
Increase your advertising efficiency with lookalike audiences and audience suppression
Marketing
Beginner
Made by Demand Curve
In this recipe, you’ll learn how to use Segment Personas to create hyper-specific audiences in advertising platforms like Facebook and increase advertising efficiency.
Identify and prioritize high-value support tickets
Analytics
Product
Beginner
In this recipe, you’ll learn how to identify support tickets by pricing plan so you can prioritize your response times accordingly.
Improve conversion rates with cross-channel A/B testing
Marketing
Product
Intermediate
Made by Segment
Made by Vero
Made by Split
In this recipe, you’ll learn how to use Segment, an A/B testing tool like Split, and an email marketing tool like Vero to execute cross-channel A/B testing experiments. It’ll also teach you how to craft, and deliver personalized, consistent messaging to your subscribers - all based on the variation of the test they’re in.
Increase conversion with personalized lifecycle campaigns
Marketing
B2B
Advanced
Made by Segment
In this recipe, you’ll learn how to create behavior-based email campaigns personalized to different personas of your product.
Identify high-value users with Historical Count analysis
Marketing
Product
B2B
Media
Intermediate
Made by Amplitude
Examine the exact moment in the customer journey that converts new users into high-value customers. Then, create monitoring that surfaces high-value users to build look-a-like audiences.
Identifying the KPIs for your mobile app
Marketing
Founder
Mobile
Beginner
Made by Adjust
In this recipe, we will explain how to determine the KPIs (key performance indicators) that marketers should understand and be able to track before launching campaigns. We will also explain how and where to calculate KPIs within a mobile measurement provider’s (MMP) dashboard and how to act on the data provided.
Re-engage cart abandoners with personalized email campaigns
Marketing
Product
Retail
Marketplace
Beginner
Made by Segment
This recipe teaches you how to identify and target eCommerce cart abandoners with timely and relevant email campaigns to improve your purchase rates.
Personalize landing pages to a visitor’s interests
Marketing
Beginner
Made by Demand Curve
In this recipe, you’ll learn how to boost your conversion rates by personalizing landing pages based on your visitor’s traits, behaviors, purchase histories, and more.
Remove the funnel bottlenecks that are killing your conversion rate
Marketing
Product
Beginner
Made by Demand Curve
In this recipe, you'll learn how to fix your funnel bottlenecks so you can improve your conversion rates.
Maximize revenue with personalized pricing plans
Sales
B2B
Advanced
Made by Demand Curve
In this recipe, you'll learn how to increase the revenue of new users by offering them personalized pricing plans.
Determining the right time to ask for referrals
Marketing
Intermediate
Made by Demand Curve
In this recipe, you’ll learn how to identify the moment your users receive maximum value from your product. That’s the best time to prompt them to refer colleagues and friends to your product.
Measuring product-market fit with retention cohorts
Executive
Founder
Product
Startup
Beginner
Made by Segment
In this recipe, you'll learn how to create retention cohorts to help you find product-market fit and decide what to focus on next.
Win back churned users by coordinating your ad and email campaigns
Marketing
Intermediate
Made by Demand Curve
With this recipe, you’ll learn how to revive users who’ve become inactive. Reviving churned users is often the highest-leverage growth strategy your team can implement.
Optimizing page performance using heatmaps
Marketing
Product
Intermediate
Made by Demand Curve
In this recipe, you'll learn how to automatically identify and segment your website traffic, and then send that data to a heatmap tool to better understand their on-site behavior.
Improve ROAS with personalized, funnel-based ad retargeting
Marketing
Retail
Intermediate
Made by Segment
This recipe teaches you how to retarget users across the funnel using Segment Personas and an advertising platform like Google Display & Video 360 (DV360). By creating Personas audiences of high-intent user segments, you can personalize the pre-purchase experience to increase conversions and optimize your ROAS.
Analyze and optimize your funnel for conversion
Product
Marketing
Beginner
Made by Segment
In this recipe, you'll learn how to analyze your marketing funnel, and then optimize it to boost your conversion rate by 2-3x.
Personalize customer communications using real-time location data
Marketing
Product
Retail
Mobile
Marketplace
Advanced
Made by Radar
Made by Customer.io
In this recipe, you’ll learn how to use Segment to connect Radar (a location data infrastructure platform) and Customer.io (a marketing automation software) to personalize your customer communications.
Engage new signups with a personalized welcome email
Marketing
Retail
B2B
Marketplace
Beginner
Made by Segment
With this recipe, you’ll learn how to send automated and personalized welcome emails to ensure new users are set up for success.
Build and automate a referral program for your business
Marketing
Intermediate
Made by Demand Curve
In this recipe, you’ll learn how to identify your highest value users and then automate referrals for your business.
Use Facebook Lead Ads to personalize email campaigns
Marketing
Intermediate
In this recipe, you'll learn how to use Facebook Lead Ads to determine what a user is interested in, and then use that data to drive revenue through personalized email campaigns.
Setting up lead scoring to improve sales efficiency and accelerate your pipeline
Marketing
B2B
Advanced
Made by Segment
In this recipe, you'll learn how to set up lead scoring, send those lead scores to your CRM, and keep your sales team focus on the most important accounts.
Optimizing pages with Google search keywords
Marketing
Intermediate
Made by Demand Curve
In this recipe, you'll learn how how to use search terms collected from Google to personalize your website and improve conversion rates.
Attribute purchases with Looker and Snowflake
Marketing
Analytics
Advanced
Measure impact on revenue growth in minutes by building your own attribution dashboard using Looker to pre-model your Segment data in Snowflake.
Improve product retention rates with targeted push notifications
Marketing
Product
Marketplace
B2B
Media
Mobile
Intermediate
Made by Segment
This recipe teaches you how to use mobile push notifications to re-engage a subset of dormant users. By sending a promotional message or raising awareness for a new product feature, you'll drive further engagement
Improve email engagement rates with dynamic content
Marketing
Product
Intermediate
Made by Segment
Made by Vero
In this recipe, you will learn to leverage Segment and email marketing tool such as Vero to personalize your email campaigns with dynamic content in order to improve your engagement rates.
Personalize e-commerce site search to increase conversion rates
Product
Engineering
Retail
Intermediate
Made by Segment
In this recipe, we’ll look at how to deliver a personalized e-commerce site experience with Segment Personas & Algolia (a tool that allows you to deliver extremely fast and intelligent search). We will be focusing on the beginner level of personalization, specifically personalizing the site search experience based on users’ behaviour.
Experience level
Industries
Tools