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Increase conversion with personalized lifecycle campaigns

Marketing B2B Advanced

Made by Segment

In this recipe, you’ll learn how to create behavior-based email campaigns personalized to different personas of your product.

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Segment Source
Email tool

Soft launching user acquisition strategies to maximize results

Marketing Mobile Intermediate

Made by Adjust

Soft launches allow marketers to test the waters without fully diving in. During soft launches, user acquisition strategies can be tried, tested, and changed to fix issues and refine approaches before they become serious problems upon launch. In this recipe, we will provide an overview of the importance of soft launches and some best practices that you can follow.

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Adjust

Identifying the KPIs for your mobile app

Marketing Founder Mobile Beginner

Made by Adjust

In this recipe, we will explain how to determine the KPIs (key performance indicators) that marketers should understand and be able to track before launching campaigns. We will also explain how and where to calculate KPIs within a mobile measurement provider’s (MMP) dashboard and how to act on the data provided.

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Adjust

Re-engage cart abandoners with personalized email campaigns

Marketing Product Retail Marketplace Beginner

Made by Segment

This recipe teaches you how to identify and target eCommerce cart abandoners with timely and relevant email campaigns to improve your purchase rates.

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Braze
Segment Source

Personalize landing pages to a visitor’s interests

Marketing Beginner

Made by Demand Curve

In this recipe, you’ll learn how to boost your conversion rates by personalizing landing pages based on your visitor’s traits, behaviors, purchase histories, and more.

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Clearbit
Optimizely

Remove the funnel bottlenecks that are killing your conversion rate

Marketing Product Beginner

Made by Demand Curve

In this recipe, you'll learn how to fix your funnel bottlenecks so you can improve your conversion rates.

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Customer.io
Google Analytics
Personas (add-on)

Maximize revenue with personalized pricing plans

Sales B2B Advanced

Made by Demand Curve

In this recipe, you'll learn how to increase the revenue of new users by offering them personalized pricing plans.

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Google Analytics
Clearbit

Determining the right time to ask for referrals

Marketing Intermediate

Made by Demand Curve

In this recipe, you’ll learn how to identify the moment your users receive maximum value from your product. That’s the best time to prompt them to refer colleagues and friends to your product.

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Personas (add-on)
Friendbuy

Measuring product-market fit with retention cohorts

Executive Founder Product Startup Beginner

Made by Segment

In this recipe, you'll learn how to create retention cohorts to help you find product-market fit and decide what to focus on next.

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Google Analytics
Amplitude
Mixpanel

Increase your advertising efficiency with lookalike audiences and audience suppression

Marketing Beginner

Made by Demand Curve

In this recipe, you’ll learn how to use Segment Personas to create hyper-specific audiences in Facebook and increase advertising efficiency.

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Facebook Custom Audiences
Personas (add-on)

Optimizing page performance using heatmaps

Marketing Product Intermediate

Made by Demand Curve

In this recipe, you'll learn how to automatically identify and segment your website traffic, and then send that data to a heatmap tool to better understand their on-site behavior.

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Freshmarketer
Personas (add-on)

A/B test your tech stack

Marketing Product B2B Retail Beginner

Made by Demand Curve

In this recipe, you'll learn how to design, run, and analyze an A/B test to determine what marketing tools are generating the most ROI.

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Intercom
Optimizely

Analyze and optimize your funnel for conversion

Product Marketing Beginner

Made by Segment

In this recipe, you'll learn how to analyze your marketing funnel, and then optimize it to boost your conversion rate by 2-3x.

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Amplitude
Full Story

Streamline compliance with Segment's end-user privacy tools

Engineering Product Advanced

Made by Segment

In this recipe, you’ll learn how to save time complying with user deletion and suppression requests by using Segment’s deletion features.

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Segment Source
Analytics.js

Improve product retention rates with targeted push notifications

Marketing Product Marketplace B2B Media Mobile Intermediate

Made by Segment

This recipe teaches you how to use mobile push notifications to re-engage a subset of dormant users. By sending a promotional message or raising awareness for a new product feature, you'll drive further engagement

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Braze
Segment Source

Build and automate a referral program for your business

Marketing Intermediate

Made by Demand Curve

In this recipe, you’ll learn how to identify your highest value users and then automate referrals for your business.

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Personas (add-on)
Mailchimp Destination

Use Facebook Lead Ads to personalize email campaigns

Marketing Intermediate

In this recipe, you'll learn how to use Facebook Lead Ads to determine what a user is interested in, and then use that data to drive revenue through personalized email campaigns.

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Facebook Lead Ads

Setting up lead scoring to improve sales efficiency and accelerate your pipeline

Marketing B2B Advanced

Made by Segment

In this recipe, you'll learn how to set up lead scoring, send those lead scores to your CRM, and keep your sales team focus on the most important accounts.

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Segment Source
Salesforce

Optimizing pages with Google search keywords

Marketing Intermediate

Made by Demand Curve

In this recipe, you'll learn how how to use search terms collected from Google to personalize your website and improve conversion rates.

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Google Ads
Optimizely

Engage new signups with a personalized welcome email

Marketing Retail B2B Marketplace Beginner

Made by Segment

With this recipe, you’ll learn how to send automated and personalized welcome emails to ensure new users are set up for success.

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Segment Source
Customer.io

Identify and prioritize high-value support tickets

Analytics Product Beginner

In this recipe, you’ll learn how to identify support tickets by pricing plan so you can prioritize your response times accordingly.

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Zendesk
Personas (add-on)

Break down data silos between your sales and support teams

Engineering Advanced

In this recipe, you’ll learn how to keep sales and support aligned by enriching your user profiles with information from Salesforce and syncing that data to Zendesk.

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Salesforce
Zendesk

Win back churned users by coordinating your ad and email campaigns

Marketing Intermediate

Made by Demand Curve

With this recipe, you’ll learn how to revive users who’ve become inactive. Reviving churned users is often the highest-leverage growth strategy your team can implement.

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Personas (add-on)
Facebook Custom Audiences
PersistIQ

Attribute purchases with Looker and Snowflake

Marketing Analytics Advanced

Measure impact on revenue growth in minutes by building your own attribution dashboard using Looker to pre-model your Segment data in Snowflake.

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Snowflake
Looker
Facebook Lead Ads
Facebook Custom Audiences
Google Ads

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