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Improve ROAS with personalized, funnel-based ad retargeting

Marketing Retail Intermediate

Made by Segment

This recipe teaches you how to retarget users across the funnel using Segment Personas and an advertising platform like Google Display & Video 360 (DV360). By creating Personas audiences of high-intent user segments, you can personalize the pre-purchase experience to increase conversions and optimize your ROAS.

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Analytics.js
Personas (add-on)
Amplitude
Mixpanel
Google Display & Video 360

Soft launching user acquisition strategies to maximize results

Marketing Mobile Intermediate

Made by Adjust

Soft launches allow marketers to test the waters without fully diving in. During soft launches, user acquisition strategies can be tried, tested, and changed to fix issues and refine approaches before they become serious problems upon launch. In this recipe, we will provide an overview of the importance of soft launches and some best practices that you can follow.

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Adjust

Improve conversion rates with cross-channel A/B testing

Marketing Product Intermediate

Made by Segment

Made by Vero

Made by Split

In this recipe, you’ll learn how to use Segment, an A/B testing tool like Split, and an email marketing tool like Vero to execute cross-channel A/B testing experiments. It’ll also teach you how to craft, and deliver personalized, consistent messaging to your subscribers - all based on the variation of the test they’re in.

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Segment Source
Vero
Split

A/B test and personalize customer journeys and funnels based on Segment Personas

Marketing Intermediate

Made by Kameleoon

Made by Speero

In this recipe, you’ll learn how to use Personas and Destinations by Segment and the A/B testing tool, Kameleoon, to target website visitors with experiments that can help financial services companies up-sell and cross-sell products and services.

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Segment Personas
Analytics.js
Kameleoon

Improve email engagement rates with dynamic content

Marketing Product Intermediate

Made by Segment

Made by Vero

In this recipe, you will learn to leverage Segment and email marketing tool such as Vero to personalize your email campaigns with dynamic content in order to improve your engagement rates.

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Segment Source
Vero

Export and analyze chatbot data for in-depth customer insights

Marketing B2B Retail Startup Beginner

Made by Landbot

In this recipe, you'll learn how to add a Landbot chatbot to your website and send the collected data directly from the conversation to any of Segment’s hundreds of Destination integrations in real-time.

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Segment Source
Mixpanel
Landbot

Identify high-value users with Historical Count analysis

Marketing Product B2B Media Intermediate

Made by Amplitude

Examine the exact moment in the customer journey that converts new users into high-value customers. Then, create monitoring that surfaces high-value users to build look-a-like audiences.

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Amplitude

Engage customers on their preferred communication channels using Segment and Twilio

Engineering Retail Media Marketplace Mobile Intermediate

Made by Segment

Today’s consumers want the freedom to communicate with businesses on their preferred communication channels. Here’s how to do it with Segment and Twilio.

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Segment Personas
Twilio Flex
Sendgrid

Personalize customer communications using real-time location data

Marketing Product Retail Mobile Marketplace Advanced

Made by Radar

Made by Customer.io

In this recipe, you’ll learn how to use Segment to connect Radar (a location data infrastructure platform) and Customer.io (a marketing automation software) to personalize your customer communications.

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Radar
Customer.io

Build a Lookalike Audience in Facebook from your Highest Spending Customers

Marketing Intermediate

Made by Littledata

In this recipe, you’ll learn how to identify your highest value e-commerce customers and then target similar audiences on Facebook.

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Improve product retention rates with targeted push notifications

Marketing Product Marketplace B2B Media Mobile Intermediate

Made by Segment

This recipe teaches you how to use mobile push notifications to re-engage a subset of dormant users. By sending a promotional message or raising awareness for a new product feature, you'll drive further engagement

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Braze
Segment Source

Build an iOS order-ahead experience using Radar, Segment and Twilio

Product Engineering Marketing Retail Mobile Intermediate

Made by Radar

You’ll build an order-ahead iOS app that simulates a user in the real world ordering food and traveling to a restaurant to pick up their order. The app will track the user’s various trip states and send a final SMS to notify the user’s order is ready. The app will use Radar to power the trip-tracking experience, send Radar events to Segment, and finally pipe the events to Twilio for SMS notifications.

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Twilio
Radar
Segment Source

Remove the funnel bottlenecks that are killing your conversion rate

Marketing Product Beginner

Made by Demand Curve

In this recipe, you'll learn how to fix your funnel bottlenecks so you can improve your conversion rates.

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Customer.io
Google Analytics
Personas (add-on)

Drive repeat purchasers with a personalized re-engagement Journey

Marketing Intermediate

In this recipe, you’ll learn how to design a multi-step re-engagement campaign with Journeys, a feature within Segment Personas. At a high level, this journey optimizes ad spend based on lifetime customer value and designs personalized messaging based on a customer’s preferred categories.

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Facebook Custom Audiences
Google Ads
Sendgrid

Engage new signups with a personalized welcome email

Marketing Retail B2B Marketplace Beginner

Made by Segment

With this recipe, you’ll learn how to send automated and personalized welcome emails to ensure new users are set up for success.

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Segment Source
Customer.io

Drive new revenue by building a custom first-party ad server

Marketing Engineering Founder Executive Product Mobile B2B Retail Marketplace Media Startup Beginner

Made by Kevel

In this recipe, you’ll learn how to turn Segment Personas into Kevel audiences whom you can target with personalized ads and content within your own website or app, enabling you to generate new revenue via tailored ads and optimized internal promotions.

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Segment Personas
Kevel UserDB

Determining the right time to ask for referrals

Marketing Intermediate

Made by Demand Curve

In this recipe, you’ll learn how to identify the moment your users receive maximum value from your product. That’s the best time to prompt them to refer colleagues and friends to your product.

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Personas (add-on)
Friendbuy

Using predictive purchase behavior to increase campaign ROI

Product Marketing Analytics Intermediate

Made by Vidora

In this recipe, you’ll learn how to predict the likelihood a user will purchase an item or subscribe to a product within a 30-day timeframe. And use that information to optimize marketing campaigns to deliver the right offer, at the right time, in the format your customer expects.

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Segment Source
Vidora

Attribute purchases with Looker and Snowflake

Marketing Analytics Advanced

Measure impact on revenue growth in minutes by building your own attribution dashboard using Looker to pre-model your Segment data in Snowflake.

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Snowflake
Looker
Facebook Lead Ads
Facebook Custom Audiences
Google Ads

Use behavioral events for open-time email personalization

Marketing Intermediate

Made by Movable Ink

This recipe teaches you how to use customer behavioural events from Segment inside Movable Ink to achieve open-time email personalization and improve email engagement rates.

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Movable Ink

Win back churned users by coordinating your ad and email campaigns

Marketing Intermediate

Made by Demand Curve

With this recipe, you’ll learn how to revive users who’ve become inactive. Reviving churned users is often the highest-leverage growth strategy your team can implement.

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Personas (add-on)
Facebook Custom Audiences
PersistIQ

Retarget Customers with the Facebook Conversions API

Marketing Intermediate

This recipe will explain what Facebook’s Conversions API is, why it’s worth focusing on now, and a step-by-step guide on using Segment to collect your first-party data and sync to Facebook for retargeting.

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Facebook Conversions API

A/B test your tech stack

Marketing Product B2B Retail Beginner

Made by Demand Curve

In this recipe, you'll learn how to design, run, and analyze an A/B test to determine what marketing tools are generating the most ROI.

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Intercom
Optimizely

Intelligently Route Support Requests Using Segment & Twilio

Product Marketing Sales B2B Retail Marketplace

Made by Segment

Use Segment and Twilio Flex to intelligently route inbound support requests to a chatbot or a real support agent based on historical user behavior and user attributes.

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Twilio
Analytics.js
Personas (add-on)

Break down data silos between your sales and support teams

Engineering Advanced

In this recipe, you’ll learn how to keep sales and support aligned by enriching your user profiles with information from Salesforce and syncing that data to Zendesk.

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Salesforce
Zendesk

Connect Algolia A/B tests to your data warehouse and analytics tools

Analytics Product Retail Intermediate

Made by Segment

In this recipe, you'll learn how to pipe A/B test data from Algolia into your data warehouses and downstream analytics tools, to visualize search data and run further analysis.

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Algolia
Personas (add-on)
Segment Source

Streamline compliance with Segment's end-user privacy tools

Engineering Product Advanced

Made by Segment

In this recipe, you’ll learn how to save time complying with user deletion and suppression requests by using Segment’s deletion features.

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Segment Source
Analytics.js

Build a customer loyalty program for high-value customers

Product Marketing Retail Advanced

Made by Segment

Made by Braze

In this recipe, we’ll learn how to identify customers with the potential for high LTV and enroll them in a loyalty-focused SMS program.

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Segment Source
Braze

Identify and prioritize high-value support tickets

Analytics Product Beginner

In this recipe, you’ll learn how to identify support tickets by pricing plan so you can prioritize your response times accordingly.

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Zendesk
Personas (add-on)

Get the latest user events with real-time data using Segment and Amazon Personalize

Marketing Sales Analytics Engineering Founder Advanced

Made by James Jory

Made by Igor Krtolica

Made by Kenny Rajan

Made by Corey Ching

In this recipe, you are going to deploy a sample retail web application using automated deployment. This recipe demonstrates how Amazon Personalize AI service can be deployed and integrate with Segment to deliver real-time events from the web user interface to Amazon Personalize.

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Clearbit
Segment Source

Increase conversion with personalized lifecycle campaigns

Marketing B2B Advanced

Made by Segment

In this recipe, you’ll learn how to create behavior-based email campaigns personalized to different personas of your product.

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Segment Source
Email tool

Build customized reports using multiple instances of Google Analytics

Analytics Product Executive Beginner

In this recipe, we'll cover to how to set up multiple instances of Google Analytics, using Multi-Instance Destinations and Destination Filters, to enable you to craft custom, region-specific reports for every team at your company.

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Google Analytics

Identifying the KPIs for your mobile app

Marketing Founder Mobile Beginner

Made by Adjust

In this recipe, we will explain how to determine the KPIs (key performance indicators) that marketers should understand and be able to track before launching campaigns. We will also explain how and where to calculate KPIs within a mobile measurement provider’s (MMP) dashboard and how to act on the data provided.

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Adjust

How to deliver personalized lifecycle emails with Segment & Customer.io

Marketing B2B Retail Intermediate

This recipe will explain how you can use Segment to collect customer data and then funnel that into Customer.io to create personalized lifecycle email campaigns.

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Customer.io

Personalize landing pages to a visitor’s interests

Marketing Beginner

Made by Demand Curve

In this recipe, you’ll learn how to boost your conversion rates by personalizing landing pages based on your visitor’s traits, behaviors, purchase histories, and more.

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Clearbit
Optimizely

Re-engage cart abandoners with personalized email campaigns

Marketing Product Retail Marketplace Beginner

Made by Segment

This recipe teaches you how to identify and target eCommerce cart abandoners with timely and relevant email campaigns to improve your purchase rates.

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Braze
Segment Source

Maximize revenue with personalized pricing plans

Sales B2B Advanced

Made by Demand Curve

In this recipe, you'll learn how to increase the revenue of new users by offering them personalized pricing plans.

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Google Analytics
Clearbit

Build a Hyper-Personalized Contact Center with Segment Personas and Twilio Flex

Engineering Product Advanced

In this recipe, we’ll walk through integrating Segment’s Personas Profile API with Twilio Flex, and also provide you a template that you can further customize according to your business needs.

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Twilio Flex

Measuring product-market fit with retention cohorts

Executive Founder Product Startup Beginner

Made by Segment

In this recipe, you'll learn how to create retention cohorts to help you find product-market fit and decide what to focus on next.

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Google Analytics
Amplitude
Mixpanel

Using NPS Surveys to boost growth and reduce churn

Product Marketing Founder Intermediate

Made by Refiner

In this recipe, you’ll learn how to leverage NPS to boost growth and reduce churn with personalized NPS follow-up email campaigns.

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Segment Source
Refiner

Optimizing page performance using heatmaps

Marketing Product Intermediate

Made by Demand Curve

In this recipe, you'll learn how to automatically identify and segment your website traffic, and then send that data to a heatmap tool to better understand their on-site behavior.

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Freshmarketer
Personas (add-on)

Personalize e-commerce site search to increase conversion rates

Product Engineering Retail Intermediate

Made by Segment

In this recipe, we’ll look at how to deliver a personalized e-commerce site experience with Segment Personas & Algolia (a tool that allows you to deliver extremely fast and intelligent search). We will be focusing on the beginner level of personalization, specifically personalizing the site search experience based on users’ behaviour.

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Segment Source
Algolia

Analyze and optimize your funnel for conversion

Product Marketing Beginner

Made by Segment

In this recipe, you'll learn how to analyze your marketing funnel, and then optimize it to boost your conversion rate by 2-3x.

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Amplitude
Full Story

Powering Your Customer Engagement Strategy Using Online & Offline Data

Marketing Retail Media

Made by Segment

In this recipe, we’ll show you how to take your offline and online data from Segment and Twilio, and join it all together to get a 360-degree picture of the entire customer journey.

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Segment Source
Snowflake
Twilio

Increase loyalty and revenue by personalizing in-store pickup experience

Marketing Product Engineering Retail Advanced

Made by Retool

In this recipe, we will highlight how to build an application that in-store sales reps can use to look at a user’s online purchase history during a BOPIS (Buy Online Pickup In-Store) scenario and offer a loyalty coupon for same-day in-store purchase.

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Twilio
Retool

Build and automate a referral program for your business

Marketing Intermediate

Made by Demand Curve

In this recipe, you’ll learn how to identify your highest value users and then automate referrals for your business.

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Personas (add-on)
Mailchimp Destination

Use Facebook Lead Ads to personalize email campaigns

Marketing Intermediate

In this recipe, you'll learn how to use Facebook Lead Ads to determine what a user is interested in, and then use that data to drive revenue through personalized email campaigns.

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Facebook Lead Ads

Setting up lead scoring to improve sales efficiency and accelerate your pipeline

Marketing B2B Advanced

Made by Segment

In this recipe, you'll learn how to set up lead scoring, send those lead scores to your CRM, and keep your sales team focus on the most important accounts.

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Segment Source
Salesforce

Optimizing pages with Google search keywords

Marketing Intermediate

Made by Demand Curve

In this recipe, you'll learn how how to use search terms collected from Google to personalize your website and improve conversion rates.

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Google Ads
Optimizely

Run predictive analytics with SQL commands

Analytics Engineering Marketing Intermediate

Made by Segment

In this recipe, you learn how to use Segment and AWS Redshift ML together to generate predictive analytics without writing any code, spinning up any data pipelines, or requiring significant ML experience.

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AWS Redshift

How to Use Lookalike Audiences and Audience Suppression

Marketing Beginner

Made by Demand Curve

In this recipe, you’ll learn how to use Segment Personas to create hyper-specific audiences in advertising platforms like Facebook, Snapchat, and Pinterest to increase advertising efficiency.

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Facebook Custom Audiences
Personas (add-on)
Snapchat Audiences
Pinterest Audiences
Google Ads

Track user behavior across all connected devices, including watchOS, tvOS, or iOS

Analytics Engineering Advanced

This recipe will cover how to collect customer data from a watchOS app using Twilio Segment.

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Swift

Boost conversion rates with cross-channel messaging campaigns

Product Marketing Retail Advanced

Made by Segment

Made by Braze

In this recipe, you’ll learn how to use Segment Personas and Braze cross-channel campaigns to target and educate the users most likely to purchase a particular product. The recipe specifically talks about leveraging Content Cards + Push Notifications to boost conversion rates.

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Segment Source
Braze

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