Start connecting your data with Segment.
Recipes
Explore popular solutions to empower every team
Select Team
Experience level
Industries
Tools
Improve conversion rates with cross-channel A/B testing
Marketing
Product
Intermediate
Made by Segment
Made by Vero
Made by Split
In this recipe, you’ll learn how to use Segment, an A/B testing tool like Split, and an email marketing tool like Vero to execute cross-channel A/B testing experiments. It’ll also teach you how to craft, and deliver personalized, consistent messaging to your subscribers - all based on the variation of the test they’re in.
Soft launching user acquisition strategies to maximize results
Marketing
Mobile
Intermediate
Made by Adjust
Soft launches allow marketers to test the waters without fully diving in. During soft launches, user acquisition strategies can be tried, tested, and changed to fix issues and refine approaches before they become serious problems upon launch. In this recipe, we will provide an overview of the importance of soft launches and some best practices that you can follow.
Improve email engagement rates with dynamic content
Marketing
Product
Intermediate
Made by Segment
Made by Vero
In this recipe, you will learn to leverage Segment and email marketing tool such as Vero to personalize your email campaigns with dynamic content in order to improve your engagement rates.
Track user behavior across all connected devices, including watchOS, tvOS, or iOS
Analytics
Engineering
Advanced
This recipe will cover how to collect customer data from a watchOS app using Twilio Segment.
Identify high-value users with Historical Count analysis
Marketing
Product
B2B
Media
Intermediate
Made by Amplitude
Examine the exact moment in the customer journey that converts new users into high-value customers. Then, create monitoring that surfaces high-value users to build look-a-like audiences.
Get the latest user events with real-time data using Segment and Amazon Personalize
Marketing
Sales
Analytics
Engineering
Founder
Advanced
Made by James Jory
Made by Igor Krtolica
Made by Kenny Rajan
Made by Corey Ching
In this recipe, you are going to deploy a sample retail web application using automated deployment. This recipe demonstrates how Amazon Personalize AI service can be deployed and integrate with Segment to deliver real-time events from the web user interface to Amazon Personalize.
Personalize customer communications using real-time location data
Marketing
Product
Retail
Mobile
Marketplace
Advanced
Made by Radar
Made by Customer.io
In this recipe, you’ll learn how to use Segment to connect Radar (a location data infrastructure platform) and Customer.io (a marketing automation software) to personalize your customer communications.
Build a Lookalike Audience in Facebook from your Highest Spending Customers
Marketing
Intermediate
Made by Littledata
In this recipe, you’ll learn how to identify your highest value e-commerce customers and then target similar audiences on Facebook.
Improve product retention rates with targeted push notifications
Marketing
Product
Marketplace
B2B
Media
Mobile
Intermediate
Made by Segment
This recipe teaches you how to use mobile push notifications to re-engage a subset of dormant users. By sending a promotional message or raising awareness for a new product feature, you'll drive further engagement
Build an iOS order-ahead experience using Radar, Segment and Twilio
Product
Engineering
Marketing
Retail
Mobile
Intermediate
Made by Radar
You’ll build an order-ahead iOS app that simulates a user in the real world ordering food and traveling to a restaurant to pick up their order. The app will track the user’s various trip states and send a final SMS to notify the user’s order is ready. The app will use Radar to power the trip-tracking experience, send Radar events to Segment, and finally pipe the events to Twilio for SMS notifications.
Remove the funnel bottlenecks that are killing your conversion rate
Marketing
Product
Beginner
Made by Demand Curve
In this recipe, you'll learn how to fix your funnel bottlenecks so you can improve your conversion rates.
Drive repeat purchasers with a personalized re-engagement Journey
Marketing
Intermediate
In this recipe, you’ll learn how to design a multi-step re-engagement campaign with Journeys, a feature within Segment Personas. At a high level, this journey optimizes ad spend based on lifetime customer value and designs personalized messaging based on a customer’s preferred categories.
Engage new signups with a personalized welcome email
Marketing
Retail
B2B
Marketplace
Beginner
Made by Segment
With this recipe, you’ll learn how to send automated and personalized welcome emails to ensure new users are set up for success.
Drive new revenue by building a custom first-party ad server
Marketing
Engineering
Founder
Executive
Product
Mobile
B2B
Retail
Marketplace
Media
Startup
Beginner
Made by Kevel
In this recipe, you’ll learn how to turn Segment Personas into Kevel audiences whom you can target with personalized ads and content within your own website or app, enabling you to generate new revenue via tailored ads and optimized internal promotions.
Determining the right time to ask for referrals
Marketing
Intermediate
Made by Demand Curve
In this recipe, you’ll learn how to identify the moment your users receive maximum value from your product. That’s the best time to prompt them to refer colleagues and friends to your product.
Using predictive purchase behavior to increase campaign ROI
Product
Marketing
Analytics
Intermediate
Made by Vidora
In this recipe, you’ll learn how to predict the likelihood a user will purchase an item or subscribe to a product within a 30-day timeframe. And use that information to optimize marketing campaigns to deliver the right offer, at the right time, in the format your customer expects.
Attribute purchases with Looker and Snowflake
Marketing
Analytics
Advanced
Measure impact on revenue growth in minutes by building your own attribution dashboard using Looker to pre-model your Segment data in Snowflake.
Use behavioral events for open-time email personalization
Marketing
Intermediate
Made by Movable Ink
This recipe teaches you how to use customer behavioural events from Segment inside Movable Ink to achieve open-time email personalization and improve email engagement rates.
Win back churned users by coordinating your ad and email campaigns
Marketing
Intermediate
Made by Demand Curve
With this recipe, you’ll learn how to revive users who’ve become inactive. Reviving churned users is often the highest-leverage growth strategy your team can implement.
Retarget Customers with the Facebook Conversions API
Marketing
Intermediate
This recipe will explain what Facebook’s Conversions API is, why it’s worth focusing on now, and a step-by-step guide on using Segment to collect your first-party data and sync to Facebook for retargeting.
A/B test your tech stack
Marketing
Product
B2B
Retail
Beginner
Made by Demand Curve
In this recipe, you'll learn how to design, run, and analyze an A/B test to determine what marketing tools are generating the most ROI.
Intelligently Route Support Requests Using Segment & Twilio
Product
Marketing
Sales
B2B
Retail
Marketplace
Made by Segment
Use Segment and Twilio Flex to intelligently route inbound support requests to a chatbot or a real support agent based on historical user behavior and user attributes.
Break down data silos between your sales and support teams
Engineering
Advanced
In this recipe, you’ll learn how to keep sales and support aligned by enriching your user profiles with information from Salesforce and syncing that data to Zendesk.
Connect Algolia A/B tests to your data warehouse and analytics tools
Analytics
Product
Retail
Intermediate
Made by Segment
In this recipe, you'll learn how to pipe A/B test data from Algolia into your data warehouses and downstream analytics tools, to visualize search data and run further analysis.
Streamline compliance with Segment's end-user privacy tools
Engineering
Product
Advanced
Made by Segment
In this recipe, you’ll learn how to save time complying with user deletion and suppression requests by using Segment’s deletion features.
Build a customer loyalty program for high-value customers
Product
Marketing
Retail
Advanced
Made by Segment
Made by Braze
In this recipe, we’ll learn how to identify customers with the potential for high LTV and enroll them in a loyalty-focused SMS program.
Identify and prioritize high-value support tickets
Analytics
Product
Beginner
In this recipe, you’ll learn how to identify support tickets by pricing plan so you can prioritize your response times accordingly.
Improve ROAS with personalized, funnel-based ad retargeting
Marketing
Retail
Intermediate
Made by Segment
This recipe teaches you how to retarget users across the funnel using Segment Personas and an advertising platform like Google Display & Video 360 (DV360). By creating Personas audiences of high-intent user segments, you can personalize the pre-purchase experience to increase conversions and optimize your ROAS.
Increase conversion with personalized lifecycle campaigns
Marketing
B2B
Advanced
Made by Segment
In this recipe, you’ll learn how to create behavior-based email campaigns personalized to different personas of your product.
Build customized reports using multiple instances of Google Analytics
Analytics
Product
Executive
Beginner
In this recipe, we'll cover to how to set up multiple instances of Google Analytics, using Multi-Instance Destinations and Destination Filters, to enable you to craft custom, region-specific reports for every team at your company.
Identifying the KPIs for your mobile app
Marketing
Founder
Mobile
Beginner
Made by Adjust
In this recipe, we will explain how to determine the KPIs (key performance indicators) that marketers should understand and be able to track before launching campaigns. We will also explain how and where to calculate KPIs within a mobile measurement provider’s (MMP) dashboard and how to act on the data provided.
How to deliver personalized lifecycle emails with Segment & Customer.io
Marketing
B2B
Retail
Intermediate
This recipe will explain how you can use Segment to collect customer data and then funnel that into Customer.io to create personalized lifecycle email campaigns.
Personalize landing pages to a visitor’s interests
Marketing
Beginner
Made by Demand Curve
In this recipe, you’ll learn how to boost your conversion rates by personalizing landing pages based on your visitor’s traits, behaviors, purchase histories, and more.
Re-engage cart abandoners with personalized email campaigns
Marketing
Product
Retail
Marketplace
Beginner
Made by Segment
This recipe teaches you how to identify and target eCommerce cart abandoners with timely and relevant email campaigns to improve your purchase rates.
Maximize revenue with personalized pricing plans
Sales
B2B
Advanced
Made by Demand Curve
In this recipe, you'll learn how to increase the revenue of new users by offering them personalized pricing plans.
Build a Hyper-Personalized Contact Center with Segment Personas and Twilio Flex
Engineering
Product
Advanced
In this recipe, we’ll walk through integrating Segment’s Personas Profile API with Twilio Flex, and also provide you a template that you can further customize according to your business needs.
Measuring product-market fit with retention cohorts
Executive
Founder
Product
Startup
Beginner
Made by Segment
In this recipe, you'll learn how to create retention cohorts to help you find product-market fit and decide what to focus on next.
Using NPS Surveys to boost growth and reduce churn
Product
Marketing
Founder
Intermediate
Made by Refiner
In this recipe, you’ll learn how to leverage NPS to boost growth and reduce churn with personalized NPS follow-up email campaigns.
Optimizing page performance using heatmaps
Marketing
Product
Intermediate
Made by Demand Curve
In this recipe, you'll learn how to automatically identify and segment your website traffic, and then send that data to a heatmap tool to better understand their on-site behavior.
Personalize e-commerce site search to increase conversion rates
Product
Engineering
Retail
Intermediate
Made by Segment
In this recipe, we’ll look at how to deliver a personalized e-commerce site experience with Segment Personas & Algolia (a tool that allows you to deliver extremely fast and intelligent search). We will be focusing on the beginner level of personalization, specifically personalizing the site search experience based on users’ behaviour.
Analyze and optimize your funnel for conversion
Product
Marketing
Beginner
Made by Segment
In this recipe, you'll learn how to analyze your marketing funnel, and then optimize it to boost your conversion rate by 2-3x.
Powering Your Customer Engagement Strategy Using Online & Offline Data
Marketing
Retail
Media
Made by Segment
In this recipe, we’ll show you how to take your offline and online data from Segment and Twilio, and join it all together to get a 360-degree picture of the entire customer journey.
Increase loyalty and revenue by personalizing in-store pickup experience
Marketing
Product
Engineering
Retail
Advanced
Made by Retool
In this recipe, we will highlight how to build an application that in-store sales reps can use to look at a user’s online purchase history during a BOPIS (Buy Online Pickup In-Store) scenario and offer a loyalty coupon for same-day in-store purchase.
Build and automate a referral program for your business
Marketing
Intermediate
Made by Demand Curve
In this recipe, you’ll learn how to identify your highest value users and then automate referrals for your business.
Use Facebook Lead Ads to personalize email campaigns
Marketing
Intermediate
In this recipe, you'll learn how to use Facebook Lead Ads to determine what a user is interested in, and then use that data to drive revenue through personalized email campaigns.
Setting up lead scoring to improve sales efficiency and accelerate your pipeline
Marketing
B2B
Advanced
Made by Segment
In this recipe, you'll learn how to set up lead scoring, send those lead scores to your CRM, and keep your sales team focus on the most important accounts.
Optimizing pages with Google search keywords
Marketing
Intermediate
Made by Demand Curve
In this recipe, you'll learn how how to use search terms collected from Google to personalize your website and improve conversion rates.
Run predictive analytics with SQL commands
Analytics
Engineering
Marketing
Intermediate
Made by Segment
In this recipe, you learn how to use Segment and AWS Redshift ML together to generate predictive analytics without writing any code, spinning up any data pipelines, or requiring significant ML experience.
How to Use Lookalike Audiences and Audience Suppression
Marketing
Beginner
Made by Demand Curve
In this recipe, you’ll learn how to use Segment Personas to create hyper-specific audiences in advertising platforms like Facebook, Snapchat, and Pinterest to increase advertising efficiency.
Engage customers on their preferred communication channels using Segment and Twilio
Engineering
Retail
Media
Marketplace
Mobile
Intermediate
Made by Segment
Today’s consumers want the freedom to communicate with businesses on their preferred communication channels. Here’s how to do it with Segment and Twilio.
Boost conversion rates with cross-channel messaging campaigns
Product
Marketing
Retail
Advanced
Made by Segment
Made by Braze
In this recipe, you’ll learn how to use Segment Personas and Braze cross-channel campaigns to target and educate the users most likely to purchase a particular product. The recipe specifically talks about leveraging Content Cards + Push Notifications to boost conversion rates.
Experience level
Industries
Tools