With Segment, Optimizely, and an advanced analytics tool like Amplitude or Mixpanel, you can easily test CTAs to find out which result in higher shopping cart conversions.
Using Segment, you can send customer data with your experiment variant information and key customer lifecycle events (e.g.
Account Created or
Checkout Completed) directly to your analytics tool. Once you have data flowing, you can explore conversion funnels to identify which of your A/B tests results in more shopping cart conversions.
Collect data once with Segment and send it any tool you use. No more tedious integrations. No more engineering resources wasted.
Segment .track calls are automatically sent to Optimizely as potential conversion events or segmentation criteria for your experiments. Additionally, Segment automatically generates a .track call when an Optimizely experiment runs, and sends these “Experiment Viewed” events to other downstream tools connected to your Segment account. This lets you extend an experimental message to be consistent in downstream email marketing tools, or do deeper funnel analysis in analytics tools or your data warehouse to see the full impact of an experiment!