How to build a campaign for high-value lookalikes
The desired outcome of this campaign is to identify and attract new high-value customers by leveraging the data and behavior patterns of existing loyal and high-value purchasers. By targeting lookalike audiences who share similar traits and behaviors with your best customers, the goal is to maximize the efficiency of marketing efforts, increase the average customer lifetime value, and boost overall revenue.
What do you need?
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Segment Connections
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An advertising tool like Facebook Ads
Easily personalize customer experiences with first-party data
With a huge integration catalog and plenty of no-code features, Segment provides easy-to-maintain capability to your teams with minimal engineering effort. Great data doesn't have to be hard work!