Note: Friendbuy has an internal email center where you can create customized email templates that work with your referral and loyalty programs.
Once you’ve picked your reward and email, select Save Changes to keep a draft, or select Save & Activate to have your event go live immediately.
Don’t forget to map your Friendbuy earning events to Segment, so you’re able to easily keep track of all the event data..
The Friendbuy and Segment integration was designed to help you not only launch your referral and loyalty program quickly, but ensure you’re consistently optimizing it with integrated data.
You can now send the following data from Friendbuy to Segment, to ensure your messaging aligns with each customer's journey:
Customer data
Sign Ups
Purchases
Custom events
By the end of 2022, you’ll also be able to send referral event data and loyalty event data from Friendbuy to Segment in real time. For your referral program, that means you can send share events, as well as clicks, purchases, rewards earned and incentives distributed. For your loyalty program, you can send events such as when someone joined the program, purchases generated, and rewards earned.
Here’s what we’ve accomplished together in this recipe:
Set up Friendbuy as a destination in Segment
Mapped custom events from Segment to Friendbuy
Set up a referral campaign
Set up loyalty events that are important to your business
Learned which data points can help optimize your referral and loyalty programs with Friendbuy and Segment