The Source Debugger is a tool that helps you confirm that API calls made from your website, mobile app, or servers arrive to your Segment Source, so you can troubleshoot your Segment setup even quicker.
Your data may not show up instantaneously and there may be a delay, but once the data is flowing you are ready to move to the next step.
Step 5: Analyze and activate
Once your setup is looking accurate and data is flowing into your destinations, you can start analyzing it. For instance, you can identify users who have already made a purchase from your business and may be ready to buy again. You can then use a platform like SendGrid to send personalized marketing campaigns to encourage these users to complete another purchase or look at additional items that might interest them.
Note: it's important to first collect an email address, so consider using a lightbox popup or another tool to capture the user's email before tracking 'page_scroll' and/or 'page_viewed' events.
Below is an example of a re-engagement campaign designed to drive repeat purchases. Leveraging the events and properties you're tracking, you can use a similar approach to deliver personalized experiences for returning users in their next session.