Keep your brand top-of-mind by sending users a weekly or monthly “round-up” email that highlights recent activity within your website or app.
With Segment Personas, you can compute custom user traits (e.g. # of videos watched in last 7 days) and sync those traits to Salesforce Marketing Cloud. From there, you’ll be able populate emails with your newly created traits to create a weekly or monthly summary email.
Collect data once with Segment and send it any tool you use. No more tedious integrations. No more engineering resources wasted.
When you use Salesforce Marketing Cloud with Segment you don’t need to collect data yourself or hook into SOAP APIs. The customer data you’re already collecting with Segment, who your visitors are and what they’re doing on your site, gets formatted to fit Salesforce Marketing Cloud’s requirements and sent to their receiving endpoint. To enable precisely-mapped forwarding of events, Segment has an event mapping page in your Salesforce Marketing Cloud integration settings. This enables you to manage mappings without changing the underlying code.