Soft launching user acquisition strategies to maximize results
Soft launches allow marketers to test the waters without fully diving in. During soft launches, user acquisition strategies can be tried, tested, and changed to fix issues and refine approaches before they become serious problems upon launch. In this recipe, we will provide an overview of the importance of soft launches and some best practices that you can follow.
What do you need?
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Mobile tracking provider implemented—we use Adjust in this recipe
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Creative formats ready (banner, video, playable, etc.)
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Integration with ad networks completed
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KPIs determined
Soft launch your user acquisition strategy with Segment
With a huge integration catalog and plenty of no-code features, Segment provides easy-to-maintain capability to your teams with minimal engineering effort. Great data doesn't have to be hard work!