Unify a customer's online and in-store purchases downstream with Segment Reverse ETL
It's easy to use Segment to track your customer's online purchases, as a visitor to your website. But online is not the only place that customers can shop and interact with your brand. It's very likely that customers shopping online will also make a purchase in your store. In this recipe, we'll make sure that the online purchases and the in-store purchases are both attributable to the same customer. This matching will create a seamless brand experience for your customers and allows you to further personalize marketing content for your customers.
What do you need?
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BigQuery
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Segment Reverse ETL
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An analytics tool - we use Braze or Mixpanel, but YMMV
Easily personalize customer experiences with first-party data
With a huge integration catalog and plenty of no-code features, Segment provides easy-to-maintain capability to your teams with minimal engineering effort. Great data doesn't have to be hard work!