Learn the advice, tips, and tricks from people and companies using Segment to power their data driven decisions.
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Analytics
Customer Data Platform (CDP)
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Guide
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5 Ways to Improve Customer Engagement with a CDP
Marketing
Learn how to leverage a CDP to boost engagement rates across channels like SMS, live chat, customer support, and more.
Guide
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30 Ways to Win with Personalization
Customer Data Platform (CDP) Growth Marketing
This compilation of case studies and strategies showcases how innovative companies are using CDPs to engage their customers with personalized digital experiences and how other teams can do the same.
Guide
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The Total Economic Impact™ of Segment Report
Customer Data Platform (CDP)
We (Segment) commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to objectively examine the potential ROI that enterprises may realize with Segment.
Guide
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9 Retention Strategies Unlocked by Customer Data
Customer Data Platform (CDP) Growth
This guide features a compilation of use cases and strategies to help businesses improve customer retention, loyalty, and LTV by leveraging customer data.
Webinar
Watch now
Building a Custom-fit CDP Solution with the Developer Toolkit
Analytics Customer Data Platform (CDP)
Join Futurum Research, SmarttBot, and the Segment team for a live demo of the Developer Toolkit. See first-hand how the Developer Toolkit can help you streamline data collection, customize integrations, and scale your CDP implementation.
Guide
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The Ultimate Guide to Omnichannel
Marketing
In this guide we cover what an omnichannel strategy looks like, how to implement it at scale, and real-life success stories from brands across travel, e-commerce, and insurance industries.
Case Study
Read the story
Veronica Beard builds omnichannel experiences to decrease CAC by 20% with Segment
Customer Data Platform (CDP) Growth Marketing
With Segment, Veronica Beard delivers customer-first experiences based on real-time interactions across its customer experience stack.
Case Study
Read the story
Rugs.com unified the customer journey to achieve 400% revenue growth with Segment
Customer Data Platform (CDP) Growth Marketing
Rugs.com unified the customer journey to improved ad campaign effectiveness with connected data
Case Study
Read the story
The Vintage Bar achieves 6x growth with a futureproof tech stack and constant experimentation
Customer Data Platform (CDP) Growth Marketing
To supercharge its explosive growth, The Vintage Bar leverages Segment to power on-site experiments, first-party advertising strategies, and customer journey building.
Guide
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Journeys 101: Getting Started with Omnichannel Journeys
Marketing Growth
In this guide, we show how our new feature Journeys can help customer experience teams build intelligent customer engagement across every channel and connected app.
Report
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The State of Personalisation in the UK
Customer Data Platform (CDP) Marketing
A look at how attitudes, preferences, and experiences with personalisation in the United Kingdom have evolved over the past year.
Report
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The State of Personalization 2021
Customer Data Platform (CDP) Marketing
Our annual look at how attitudes, preferences, and experiences with personalization have evolved over the past year.
Guide
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The Data Privacy eBook: A practical guide to data privacy planning in 2021
Privacy Customer Data Platform (CDP)
Confused by the rapidly evolving data privacy landscape? In this guide you’ll learn more about data privacy and key considerations for GDPR, CCPA, Schrems II, browser privacy changes, mobile ad IDs, and more.
Guide
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Customer Data Platforms: Build, Buy...or Both?
Customer Data Platform (CDP) Marketing Growth
This guide breaks down the CDP build vs. buy debate, and discusses a third option: harnessing the benefits of both with a hybrid approach.
Webinar
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Demystifying Data Residency with Segment
Customer Data Platform (CDP) Marketing Privacy
Join Arthur Viegers, AVP of Global Solutions Engineering at Segment for this in depth look into data residency and how your approach can become a competitive differentiator for your company.
Report
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Connected Data is the Key to Continuously Improving Customer Experience
Customer Data Platform (CDP)
We partnered with industry experts at IDC to understand why connected data is critical to customer experience and digital transformation.
Webinar
Watch now
Know your Customer: Championing the Next Era of Marketing
Marketing Customer Data Platform (CDP) Growth
Learn how customer focused marketing, first-party data and omnichannel strategies are shaping industry trends where customer engagement is truly intelligent.
Guide
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Why Every Retail Business Needs a CDP
Customer Data Platform (CDP)
Learn how the retail industry is adapting to a rapid shift in consumer preferences & how a CDP can help
Guide
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Why Every Fintech Business Needs a CDP
Customer Data Platform (CDP)
Learn how the fintech industry is shifting focus to meet their customers online with our new guide
Guide
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Why Every SaaS Business Needs a CDP
Customer Data Platform (CDP)
In our new guide, we look at new demands placed on SaaS companies & how CDPs can help
Guide
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15 Ways to Use Data to Engage Your Customers
Marketing
15 ways you can use Segment and Twilio to power your customer engagement strategy at every stage of the customer lifecycle.
Guide
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Digital Advertising in the Cookieless World
Customer Data Platform (CDP) Marketing Privacy
Learn how to deliver personalized and more transparent customer experiences in the absence of third-party cookies
Webinar
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How Stylepit Increased ROAS Without the Cookie
Customer Data Platform (CDP) Marketing Privacy
Learn how digital retailer Stylepit nearly doubled ROAS YoY with a first-party data strategy and Facebook Ads.
Guide
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4 Personalization Strategies for eCommerce Success
Marketing Growth
We’ve joined the experts at Slalom Consulting for a look at the state of retail marketing and what’s to come in 2021. Plus, four quick-start strategies to personalize the eCommerce experience with Segment and Braze that you can start using today.
Guide
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The 4-Step Guide to CDP Success
Customer Data Platform (CDP) Marketing Growth Analytics
Learn the necessary steps required to plan, mobilize and deliver a successful CDP project within any organization.
Report
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The Ultimate Guide to Multi-Touch Attribution
Customer Data Platform (CDP) Marketing Analytics Growth
Learn how to successfully implement multi-touch attribution within your organization to more effectively acquire new customers
Report
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50 Winning CDP Strategies: Customer data use cases to empower every team
Customer Data Platform (CDP) Marketing Analytics Growth
Learn how 50 companies use Customer Data Platforms to achieve business goals.
Report
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The Customer Data Platform Report 2021
Customer Data Platform (CDP) Marketing Analytics Growth
We analyzed ten trillion data points to find out how the Customer Data Platform market is evolving.
Guide
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Personalization 102: The Advanced Guide to Personalization
Marketing Customer Data Platform (CDP)
In-depth advice on how to take your personalization efforts to the next level.
Guide
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Identity Resolution: A guide to the post-cookie world
Analytics Customer Data Platform (CDP) Marketing Growth Privacy
With the imminent death of the cookie, companies must invest in a first-party identity resolution solution to stay ahead of the pack.
Guide
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ROAS: The Ultimate Guide to Advertising Efficiency
Marketing Customer Data Platform (CDP)
Learn how marketing teams are using customer data platforms to optimize return on ad spend, improve conversion rates, and boost advertising efficiency.
Report
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2030, Today
Customer Data Platform (CDP)
A survey of over 4,000 decision makers to gauge current trends and future predictions for the customer data industry.
Report
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Why Businesses Are Prioritizing Customer Data Platforms
Customer Data Platform (CDP) Growth Marketing
Understand why and how companies are using CDPs, as well as their successes and challenges.
Guide
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The 5-Minute Guide to Customer Data Platforms
Customer Data Platform (CDP) Marketing
Starting out on your CDP journey? Read our new guide to get the fundamentals in under five minutes.
Guide
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How to Build the Ultimate Tech Stack for Growth
Growth
Everything you need to know about building a tech stack in 2020.
Guide
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The ROI of CDP
Customer Data Platform (CDP) Growth Marketing
Use this to make the case for why unified customer insights impacts your bottom line
Guide
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8 Practices to Maximize CDP ROI
Customer Data Platform (CDP) Growth Marketing
These 8 specific CDP best practices will help you get the most out of your CDP investment
Report
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The Role of a CDP for Large Enterprises
Customer Data Platform (CDP)
Discover the three building blocks companies must establish to maximize the ROI from their CDP investment
Guide
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Segment’s Customer Data Maturity Model
Customer Data Platform (CDP)
Use Segment’s Customer Data Maturity Model to evaluate your data strategy and receive actionable recommendations on how to improve.
Webinar
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Determining the right CDP for your business
Customer Data Platform (CDP)
Learn how to build an effective RFP for your CDP evaluation.
Guide
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9 personalization strategies to try in 2021
Customer Data Platform (CDP) Growth Marketing
Get your personalization strategy off the ground with these tried and tested tactics.
Report
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Customer Data Platform Marketshare Report
Customer Data Platform (CDP)
IDC analyze the leading vendors in the Customer Data Platform industry.
Guide
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The Definitive Guide to Customer Data Platforms
Customer Data Platform (CDP)
The only guide you need to understand customer data platforms in 2020.
Guide
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How to build an effective CDP RFP
Customer Data Platform (CDP)
Build an effective CDP RFP and select the right long term vendor using our best practices, frameworks, and templates.
Guide
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How to measure and improve customer retention
Growth Marketing Customer Data Platform (CDP)
Learn how to create data-informed retention strategy, along with practical techniques you can use at all stages of the customer lifecycle.
Guide
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Build the right COVID-19 response plan
Customer Data Platform (CDP) Marketing
Build your COVID-19 response plan with Segment. Segment is committed to providing the resources you need to make the hard calls, deliver the right customer experiences, and set your business up for ongoing success.
Course
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Growth Masters
Growth
Growth Masters: On-demand video lessons that help PMs build and grow products that their customers love.
Guide
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The Customer Data Platform Report 2020
Customer Data Platform (CDP)
Customer data trends, analysis, and insights that we've summarized from talking to our thousands of customers.
Webinar
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Demystifying the single view of the customer
Marketing
Learn how to aggregate every customer touch point (web, mobile, 3rd party tools, etc.) into a unified customer profile to deliver personal user experiences.
Webinar
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Building an internal analytics infrastructure for growth
Growth
Ryan Koonce, Founder and CEO at Mammoth Growth, shares their proven 6 step process that helps companies mobilize their Segment customer data and build an internal infrastructure designed to deliver growth.
Webinar
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Growth Masters Panel: Adapting to rapidly changing market realities in e-commerce
Growth
We’ve enlisted three veterans from the e-commerce industry to share their perspectives on the evolving market — Lex Roman, Founder and Growth Design Lead at lexroman.com, Harini Karthik, Director of Data Science at Shipt, and Bryan Mahoney, CTO at Arfa.
Webinar
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STACKED: How high-growth companies are redefining the customer experience
Growth
Hear from Peter Cheung, Director of Performance Marketing and Analytics at Mejuri and Aaron Carter, Manager of Data Sciences and Digital Analytics at Staples Canada on how they transformed their marketing tech stack to drive growth and brand loyalty.
Case Study
Read their story
How Drift uses Segment Personas to convert high-intent leads to customers
Growth Marketing Customer Data Platform (CDP)
See how the Drift growth team uses account-based Personas to determine and immediately act on intent signals from users.
Webinar
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How Frame.io delivers a seamless customer experience with Personas
Marketing
Your customers don’t see channels, they see your brand. They expect you to remember who they are from one interaction to the next. Providing that seamless customer experience requires the right data and tight coordination between the end tools you use.
Case Study
Read their story
How Meredith uses Segment to power unified customer analytics across the enterprise
Growth
From People to Food + Wine, the publications of Meredith Corporation have a massive digital audience. Using Segment to centralize and access their customer data, Meredith has opened up unprecedented opportunities for growth.
Webinar
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STACKED: How high growth companies are redefining the customer experience
Growth
Hear from Jamie Dunbar Smyth, Chief Intelligence Officer at G-Loot on how they transformed their marketing tech stack to drive growth and brand loyalty.
Webinar
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Webinar: Build vs. Buy - Find the right balance for your data strategy
Growth
Your team has better things to do than waste time implementing new tools, wrangling data, and maintaining data pipelines.
Case Study
Read their story
Why ClearScore replaced their home-grown platform with Segment's customer data infrastructure
Analytics
By offering a consistent method of collecting data across back-end systems, websites, and mobile apps, getting data into ClearScore’s analytics platform has become significantly more simple with Segment.
Course
Go to lesson 1
Analytics Academy
Analytics Growth
Learn the basics of how to think about analytics and level-up to implementation strategies for what data to collect - each as one lesson per week.
Webinar
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STACKED: How high-growth companies are redefining the customer experience
Growth
Hear real-life stories from Kaiti Carpenter, Sr. Manager of the Run & Fitness Product at Under Armour about how they transformed their tech stack to drive growth and brand loyalty.
Guide
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What to track and how to track it
Analytics
Tracking how users and customers interact with your product is an essential ingredient to growing your business. Or, as Peter Drucker (the godfather of management thinking) phrased it, “If you can't measure it, you can't improve it.”
Case Study
Read their story
How Instacart uses data to improve the grocery delivery experience
Growth Analytics
Using Segment Sources, Instacart pairs behavioral data from their apps with customer support data from Zendesk, and email marketing data from Sendgrid.
Guide
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Grid® Report for Customer Data Platforms
Customer Data Platform (CDP)
This G2 Crowd Grid Report for Customer Data Platform (CDP) shows how leading CDP vendors compare based on product adoption, customer reviews, ease of use and more.
Guide
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16 Resources to learn everything about data privacy laws
Privacy
We’ve put together a list of 16 resources, including online courses, articles, and podcasts, to help you lear everything about data privacy laws.
Guide
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Analytics Starter Kit
Analytics
The Analytics Starter Kit will help you think the right way about analytics, choose metrics that matter, and become the analytics expert on your team.
Case Study
Read their story
How EdX uses Segment as a customer data hub for product and business analytics
Analytics
How Segment enables edX to quickly add new business intelligence events, clean up event flows, and add or change existing integrations.
Guide
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Selecting the right data warehouse for analytics
Analytics
This guide will help you understand six key elements to consider when selecting a data warehouse for analytics. It will also dive into use cases best suited for top data warehouse providers.
Webinar
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How Curology uses Personas to deliver high-performing, personalized ad campaigns
Marketing
Learn how Curology uses Personas to build more targeted campaigns and decrease their wasted ad spend by more than 10% while maintaining the same returns.
Case Study
Read their story
How Frame.io uses Personas to resolve support tickets faster and increase ad performance
Growth Marketing Customer Data Platform (CDP)
With the person-level profiles provided by Personas, the Frame.io team is able to resolve support tickets faster and personalize their marketing messages at each stage of the user journey.
Guide
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HBR Article: What's Your Data Strategy?
Growth Analytics
Authored by Leandro DalleMule (chief data officer at AIG) and Thomas H. Davenport (Distinguished Professor of IT at Babson College), this HBR article lays out a data strategy that will get your team years ahead of the status quo.
Case Study
Read their story
How Bonobos used Segment and Facebook ads to increase offline sales
Growth
The American men’s clothing retailer ran ads in carousel format to increase consumer visits to its retail store locations and boost sales, resulting in 3X increase in offline purchases.
Webinar
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Say goodbye to bad data with Protocols
Customer Data Platform (CDP)
You can’t make informed decisions if you don’t trust your underlying data. Protocols, Segment's data governance product, automatically prevents and detects data quality issues before they steer your teams in the wrong direction.
Guide
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Data-driven vs. data-informed
Analytics Growth
Does data make the decision, or do you use data to help you make a decision? Your choice will change your company’s relationship with data.
Guide
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451 Research Pathfinder Report
Customer Data Platform (CDP)
Read this 451 Research report to see how organizations respond to the rising importance of a single customer view in the data-driven experience economy.
Case Study
Read now
Validating clickstream events
Growth Analytics
Read how Turo uses Segment to track user (clickstream events) on their website & mobile apps.
Case Study
Read their story
How Breather uses Segment Ad Sources to get better ROI on ads
Analytics
How Breather uses Segment to access data, answer questions, and make faster changes than ever before by using omni-channel data collected from its iOS and Android apps, website and servers.
Webinar
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How to automagically identify high-intent leads
Growth
Watch this recorded webinar to learn how Guillaume Cabane, VP of Growth at Drift, combines different sources of intent data to get ahead of the buyer journey and reach early-stage prospects with a personalized offer.
Case Study
Read their story
New Relic uses Segment as the core of its growth marketing technologies
Growth Marketing
Segment is the bedrock piece of technology that lets its growth marketers track their entire customer journey.
Guide
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Why a data governance strategy is essential
Customer Data Platform (CDP)
A data governance strategy is your plan of attack to prevent your company from collecting bad data.
Guide
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Unlocking custom audiences that convert
Growth Marketing
The key to conversion is delivering a relevant message to your target audience that pulls in context from their past actions, persona, and stage in the buying cycle. This guide will show you how.
Case Study
Read their story
How InVision designs predictive models using Segment warehouses
Analytics
To keep up with a growing customer base, InVision used Segment to unify their data across the diverse toolsets each team uses, giving the analytics team more time to run powerful new models and analyses.
Guide
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Segment on Customer Data
Customer Data Platform (CDP)
Segment on Customer Data uncovers everything we've learned helping tens of thousands of teams collect, analyze, and act on billions of pieces of customer data.
Case Study
Read their story
How DigitalOcean uses Segment to query data to answer complex questions
Analytics
How Segment made it easy for DigitalOcean to access data, answer questions, and make faster changes than ever before by using omni-channel data collected from its iOS and Android apps, website and servers.
Guide
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What is data orchestration and why is it essential for data analysis?
Analytics
Data orchestration is all about making your data more useful. Too many companies today are leaving their data fragmented and in silos. That prevents them from easily getting a full understanding of what their data is telling them.
Case Study
Read their story
How LogMeIn builds a data-driven culture with Segment
Analytics Growth
Segment helped LogMeIn develop a standard way to access and use data to build better software for millions of customers.
Guide
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What is a data protection officer?
Privacy
To help your company maintain compliance with data privacy laws, you need to assign someone to oversee data privacy. That person should be a data protection officer (DPO).
Case Study
Read their story
How Product Hunt uses Segment to make data-driven redesign decisions
Analytics
See how Segment enables Product Hunt to spend more time improving their product and less on managing metrics.
Case Study
Read their story
How SpotHero uses Segment and Looker to unlock user insights across the entire organization
Growth
With the powerful combination of Segment and Looker, SpotHero increased conversions by uncovering insights into user purchase behavior.
Case Study
Read their story
How Segment Protocols creates clean, reliable data that Creative Market can trust
Analytics Growth
Segment Protocols offers Creative Market the opportunity to develop an actionable Tracking Plan that can validate and enforce their customer data before it is distributed downstream.
Guide
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How to protect customer data: A marketers' guide
Marketing Privacy
Read more about how to protect your customer's data with these 5 steps.
Case Study
Read their story
How DigitalOcean uses Segment Personas to drive ad conversions and email opens
Growth
With Segment Personas, DigitalOcean’s user acquisition team could test and execute more campaigns and experiments. Today, DigitalOcean uses Personas across their paid acquisition and email efforts.
Guide
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6 principles for great customer data management
Customer Data Platform (CDP)
Following these six principles of customer data management will go a long way to simplifying your data collection and making your data more useful.
Guide
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CDP Buyer's Guide
Customer Data Platform (CDP)
Today’s most beloved brands use first-party data to enhance user experiences. A Customer Data Platform (CDP) can help you do just that – and this guide will help you decide if a CDP is right for you.
Case Study
Read their story
Why IBM enlists Segment to standardize data across its cloud platform
Analytics
IBM Cloud uses Segment to standardize data collection and route data to its marketing and analytics tools. With consistent data, the team is able to uncover insights and take actions to address client needs.
Guide
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Customer analytics: How to use customer data analysis for higher ROI
Customer Data Platform (CDP) Analytics
Customer analytics go beyond just making smart marketing decisions. They can also have a huge impact on your bottom line.
Case Study
Read their story
How Contentful uses Segment to optimize marketing performance and product design
Analytics
To keep up with a growing customer base, Contentful used Segment to unify their data across the diverse toolsets each team uses, giving the analytics team more time to run powerful new models and analyses.
Guide
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Everything you need to know about customer data integration
Customer Data Platform (CDP)
Data silos happen when there’s a wall between two or more sets of data. It prevents you from accurately making decisions based on your data.
Guide
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Why your company needs a data privacy policy
Privacy
As a result of new data privacy legislation, it matters more than ever that you make clear how your company uses data.
Case Study
Read their story
How Tradesy built a fine-grained view of their customers
Growth
Using Segment for data collection and transformation, the Tradesy team saved over 6 months of engineering time and significantly reduced their time to insight.
Guide
Get the guide
How to identify your best customers and find more just like them
Growth
This guide will show you how to segment your audience to reach customers with an irresistible offer right at the right time.
Guide
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CDP vs DMP: A Complete Guide to These Two Platforms and How to Choose the Right One
Customer Data Platform (CDP)
Customer data platforms, or CDPs, and data management platforms, or DMPs, are often confused with each other.
Case Study
Read their story
How Prosper reduced analytics installation from months to minutes
Analytics Customer Data Platform (CDP)
Using Segment as their customer data hub to collect, translate, and route their analytics data to all of their third-party analytics tools, Proper empowers teams to turn on the tools they need with a flip of the switch.
Guide
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How to choose the best customer data platform in 6 steps
Customer Data Platform (CDP)
Finding the right CDP for your company isn’t an easy process. There are a lot to choose from, but it’s not something that should be taken lightly. That’s why we put together this guide to help you easily identify the best CDP for your company.
Guide
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What is a CDP? Customer data platforms explained
Customer Data Platform (CDP)
A CDP is software that combines data from multiple tools to create a database of your customers. That database can then be segmented in a nearly endless number of ways to create more personalized marketing campaigns.
Case Study
Read their story
How The Knot Worldwide uses Segment data to guide couples on their personal journey
Growth
With Segment, The Knot Worldwide standardized data across multiple devices, gaining actionable insights to optimize customer features and increase their conversions.
Case Study
Read their story
How D2iQ measures and optimizes its support teams
Analytics
To keep up with a growing customer base, D2iQ used Segment to unify their data across the diverse toolsets each team uses, giving the analytics team more time to run powerful new models and analyses.
Guide
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How a data strategy framework can make data collection simple
Analytics
The problem is, data strategies are complex. There are a lot of moving parts to them, so creating one can be difficult. That’s why we’ve put together a framework to help you identify exactly what needs to go into your data strategy.
Case Study
Read their story
How Typeform uses Segment Protocols to fuel growth through trusted customer data
Analytics Growth
With Protocols, analysts and marketers at Typeform have high-quality data they can trust.
Course
Go to lesson 1
Segment University
Analytics Customer Data Platform (CDP)
At Segment University you can find courses ranging from Implementation Fundamentals to Advanced Features, organized by product.
Guide
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Getting Started with CDP: The Complete Guide
Customer Data Platform (CDP)
Customer Data Platforms are one of the fastest-growing categories in software today. Yet comparatively few understand the real benefit they can have to your business. In this guide, you’ll get a jargon-busting introduction to what a CDP is.
Case Study
Read their story
How Trustpilot analyzes the entire customer experience
Analytics
By pushing CRM data into their Redshift database via Segment, Trustpilot can now cross-reference it against their product data.
Webinar
Watch now
Synapse 2018 Videos
Customer Data Platform (CDP)
Synapse is a one-day event designed to help engineers, product leaders, and growth marketers harness the full power of their customer data.
Guide
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Why first-party data is the key to data privacy
Privacy
If consumer trust and compliance are important to your company, and they should be, there’s only one type of data you should collect—first-party data.
Case Study
Read the story
How Stylepit increased ROAS by 70% without the cookie
Customer Data Platform (CDP) Growth Marketing
Working with marketing agency Atcore, Stylepit leveraged a first-party customer data strategy to power new digital retail initiatives and rethink existing advertising strategies.
