Resources

Books, guides, and videos to help you on your customer data journey


All resources

TS-EVENT--Product Tour 18--Web-Resource-1200x630 Darcelle
Webinar
AICustomer Data Platform (CDP)PersonalizationMarketingCustomer Data & AnalyticsAnalyticsCustomer Engagement

How to Break Down Data Silos and Build a 360 View of Your Customer

Join us to see how Twilio Segment’s CDP helps break down data silos, giving cross-functional teams unlimited access to unified customer profiles — allowing them to view user journeys across all platforms and channels to build precise, personal experiences.

TWI112. Segment Templates-ebook Promotion--Winning CDP Strategies for Financial Services--RT-1200x630
Guide
Customer Data Platform (CDP)AICustomer Data & AnalyticsPersonalization

Winning CDP Strategies for Financial Services

Discover how high profile financial services and insurance companies in a diverse range of sub-industries use Twilio Segment to optimize ad spend, unlock upsell and cross sell opportunities, and personalize direct customer interactions.

CDP Report 2024
Report
Customer Data Platform (CDP)PersonalizationPrivacyCustomer Data & AnalyticsAI

The Customer Data Platform Report 2024

Welcome to the fifth anniversary edition of the Customer Data Platform report, an in-depth look into how customer data is powering our daily lives.

four-customer-engagement-trends-to-watch
Guide
MarketingCustomer Data Platform (CDP)GrowthAIAdvertising

Four Customer Engagement Trends to Watch in 2024

What customer engagement strategies matter for your business in 2024? Here are four of the biggest trends to have on your radar this year in our latest infographic.

https://webinars.segment.com/segment/2024-customer-data-trends-predictions
Webinar
Customer EngagementPersonalizationPrivacyMarketingAI

2024 Top Trends and Predictions in Customer Engagement

Learn about top CX trends and predictions that could prove to be key differentiators for today’s forward-thinking enterprises.

TS-CNT-ebook--Omnichannel Marketing A Complete Guide for 2024--RT-1200x630
Guide
MarketingCustomer Data Platform (CDP)Growth

Omnichannel Marketing: A Complete Guide for 2024

Discover how omnichannel marketing can help businesses craft seamless customer experiences, increase engagement across various touchpoints, and extract valuable insights for strategies that truly work.


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