CustomerAI Personalization Engine
Infuse greater customer understanding and personalization into every customer interaction with a seamless API connection between your Segment customer data and ChatGPT or other large language models (LLMs).
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With the CustomerAI Personalization Engine, businesses no longer have to struggle with the technical difficulties of securely ingesting customer data into LLMs to build personalized chatbots for online recommendations, self-service marketing and pre-sales, support, or agent assistance. The LLM-agnostic Personalization Engine provides an API that taps into Segment’s customer data platform (CDP) to discern and extract only the most relevant information for every interaction while keeping the customer data itself safe and secure.
Segment CDP provides the trusted, AI-ready data foundation needed to power intelligent customer engagement and inform every LLM interaction with relevant information about each individual customer.
By utilizing Retrieval Augmented Generation (RAG), the CustomerAI Personalization Engine listens to the customer query and— based on the natural language message—only extracts the most relevant customer data from Segment to ingest into the LLM for conversational intelligence.
Every interaction with each individual customer fuels a deeper, more intimate understanding for who they are and how they engage. This engagement flywheel generates better customer experiences, increased loyalty, and consistently better business outcomes.
Hear from Twilio’s CEO on our latest CustomerAI product releases, including more on the CustomerAI Personalization Engine and how he sees it changing customer engagement.
Start connecting your data with Segment.