Get more out of Customer.io with Segment

With Segment, all the customer data you’re collecting from your websites, mobile apps, or servers can be sent straight into Customer.io so you don’t need to do any additional installation or duplicate instrumentation. In addition to being an integration of Segment’s, Customer.io is also a cloud app source. That means that Segment can automatically collect email events like Email Delivered and Email Opened, forward them to your other tools, and even load them into your data warehouse.

By using Customer.io as a source of data in your favorite BI or analytics tool, you’ll be able to analyze your email event data in SQL or through drag-and-drop reports. Also, you’ll be able to join your Customer.io data with all the other data you’re sending through Segment to analyze the down-funnel effects of your email campaigns.

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