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HEROW is a context recognition tool for mobile applications. Built around everyday behaviors and powered by location intelligence, its one-stop solution allows apps to maximize engagement with their users.

HEROW

HEROW is an all-in-one solution to help mobile applications to:

  • Analyse: Identify where, when and how your app is being used to better understand your audience.

  • Segment: Create groups of users based on their activity in your app, their favorite places, or their real-life behaviors.

  • Engage: Interact with your users at key moments or places with hyper-relevant content.

Try Segment

Segment makes it easy to set up HEROW

HEROW SDK is the key to unlocking contextual engagement for your app. Find out how easy it is to get on board and join our community of user context experts. In just a few quick steps, you will be able to make your app context aware, to understand where and how your app is used and engage with them at the right moment.  

User needs are contextual, so should your app.

The HEROW SDK allows mobile applications to utilize location to make app experiences and communications more relevant to user’s needs. Recognizing user visits at such key places as home, work, and even their commute patterns; in just a few quick steps, apps can harness this location data to make your app context aware. Find out how easy it is to get on board and join our community of user context experts.

Manage and create locations interest and see how many users visit the zone and how long they stay
Manage and create locations interest and see how many users visit the zone and how long they stay
Learn about your users and their behaviors thanks to location intelligence
Learn about your users and their behaviors thanks to location intelligence
Create and use user’s segments based on app usage, user locations and users behaviors
Create and use user’s segments based on app usage, user locations and users behaviors

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With HEROW and Segment, you can seamlessly syndicate your location data to any other tool in your marketing stack without additional coding.  Simply enable HEROW as a data source in your Segment Console, and select the Segment destination(s) you want to receive HEROW’s location data.

By adding the context of location data to your other marketing tools, you can bring relevance to your app’s experiences and communication, ultimately increasing user engagement. Whether it is to trigger experiences or communications at specific user moments, to analyze buying behaviors, or for attribution.

Try Segment

Segment makes it easy to set up HEROW

Getting Started with Segment

Segment is the infrastructure for your customer data. Use one API to unlock 200+ tools for every team in your company. With Segment, developers can stop building tedious and expensive one-off data integrations while business users can get straight to work, turning on their favorite apps right from the Segment dashboard.