Source

Import your Iterable data to your warehouse

Iterable is an event-based email service provider.

Iterable
Email

Use Cases

Once your Iterable data is synced to your warehouse, you can use it in a number of different ways.

Iterable data

Go beyond Iterable’s dashboards and ask any question you want about your email data. Our Iterable Source supports sending email data to both your data warehouse and analytics integrations on the Segment platform.

Emails over Customer Lifecycle

View how many emails a customer is receiving over time, and his interactions with those emails

Email performance across campaigns

Analyze email opens, email link clicks, email unsubscribes across all your campaigns

Website and mobile data + Iterable

Combine data from your website, mobile app, or servers, with your Iterable data
to tie together your customer’s behavior across multiple touchpoints.

Conversion of email campaign

Build a custom funnel of email events to in-app conversions

Email interaction of prospects

Combine email interactions with in-app behavior to segment high intent prospects from others

Payments data + Iterable

Combine data from Payments apps like Stripe, with your Iterable data
 to tie together email activity with revenue.

Revenue per campaign

Analyze the conversion rate and revenue from an email campaign

Conversion of email campaigns

Build a funnel of customers that open, interact, and ultimately signup or purchase on your site

Additional Info

Learn more about the Iterable source.

Preview of collections

You can import many different types of data from Iterable.

We call these collections.

Further research

Still have questions? Here are a few useful resources for you to dig a little deeper.

documentation

Check out our great documentation for detailed help on setting up Iterable.

Iterable documentation

Questions

Questions about this source? Suggestions?

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