All Integrations

Omnichannel marketing

Iterable

  • Develops user profiles from CRMs and third-party databases, so marketers can analyze user interest, location, and browser, and review click heatmaps to see which page elements to optimize

  • Filters standalone or complex segments into lists, enabling data to be split based on user profile or campaign interaction

  • Automates trigger campaigns based on custom drag-and-drop workflows, allowing marketers to push omnichannel messages to unique customer segments 

  • Provides customizable messaging templates and A/B testing options, so marketers can develop and track metrics on unlimited campaign variations

Try Segment

Segment makes it easy to set up Iterable

How Iterable works

Iterable provides tools for communication with your customers across various channels. In order to extract any utility from these tools, however, you need to get all of your customer data streaming into Iterable first. You can install code hooks into your site or app, or send data directly to its API. Your developer will need to learn the ins and outs of how the platform accepts data and the methods the API supports.

There’s also a lot of valuable data generated by Iterable itself, some of the most important being email activity like Delivered, Opened, Clicked, etc. Getting that data out of Iterable and into other tools or a data warehouse for analysis usually means you have to learn its export APIs and build a custom ETL pipeline or realtime streaming engine to get those events out to your other tools, which takes a huge amount of developer time to configure properly.

Provides customizable messaging templates and A/B testing options
Provides customizable messaging templates and A/B testing options
Drag and drop workflows are easy to configure
Drag and drop workflows are easy to configure
Automates trigger campaigns based on custom, allowing marketers to push omnichannel messages and standalone or complex segments into lists
Automates trigger campaigns based on custom, allowing marketers to push omnichannel messages and standalone or complex segments into lists
+

Get more out of Iterable with Segment

When you use Segment to send your customer data to Iterable you won’t need to write any custom code hooks or ETL to get data into and out of the platform. Your existing Segment page views, events, ecommerce activity, and user traits are passed directly to Iterable without even loading its library on your page or needing to bundle its SDK in your mobile app. Everything is handled through the Segment server.

Additionally, when you use Segment to turn on the integration, all email activity from Iterable— like Delivered, Opened, Clicked, Unsubscribed, etc.— gets streamed back through Segment as an event and out to all your enabled integrations and data warehouses. No coding is needed for any of this configuration outside of a typical Segment installation, saving you countless development hours and resources considering the alternative of building a custom ETL pipeline and learning new APIs.

Try Segment

Segment makes it easy to set up Iterable

Similar Integrations

Getting Started with Segment

Segment is the infrastructure for your customer data. Use one API to unlock 200+ tools for every team in your company. With Segment, developers can stop building tedious and expensive one-off data integrations while business users can get straight to work, turning on their favorite apps right from the Segment dashboard.